A PR practitioner should refuse to be dishonest unless that honesty is damaging to the organization.

PR Practitioner

A professional responsible for managing the public relations and communication efforts of organizations, helping to build and maintain a positive public image.

Dishonest

Lacking integrity or honesty; prone to deceive or cheat.

Damaging

Refers to causing harm or negative impact, potentially affecting reputation, physical goods, or psychological well-being.