Asked by
Nur-E-Azam Shakil
on Nov 25, 2024
Verified
A PEST analysis is most useful when a marketer needs to ________.
A) develop appropriate marketing objectives
B) analyze a firm's marketing portfolio
C) categorize a business environment
D) implement a new marketing mix
PEST Analysis
A strategic tool used to analyze a company's external environment in four areas: Political, Economic, Social, and Technological factors.
- Comprehend the significance of examining technical, economic, sociocultural, and political aspects in evaluating the potential of a market.
- Familiarize with the significant environmental aspects that impact consumer buying capacity and conduct.
Verified Answer
DN
Learning Objectives
- Comprehend the significance of examining technical, economic, sociocultural, and political aspects in evaluating the potential of a market.
- Familiarize with the significant environmental aspects that impact consumer buying capacity and conduct.
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