Asked by
Kesha Slusher
on Nov 02, 2024Verified
A manufacturer can always use the same strategies for generating brand names in overseas markets as they would in their native country's markets.
Generating Brand Names
The creative process of devising suitable and appealing names for products or companies, which is crucial for branding and marketing strategies.
Overseas Markets
Foreign markets in different countries where businesses can expand to sell their products or services, often requiring adaptations to meet local tastes, regulations, and cultural differences.
- Appreciate the role of branding and brand management in marketing strategy.
Verified Answer
EM
Learning Objectives
- Appreciate the role of branding and brand management in marketing strategy.