Asked by
Kahin Faatax
on Dec 15, 2024Verified
A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a
A) product class.
B) product mix.
C) product category.
D) marketing category.
E) product line.
Product Line
A group of related products marketed under a single brand name that are often used together or cater to a similar market segment.
Closely Related
Items or concepts that are very similar or connected in nature or function.
Same Customer Group
Targets the identical demographic or market segment, focusing on consumers with similar needs, interests, or characteristics.
- Gain insight into the composition and components of a product mix and product lines.
Verified Answer
KA
Learning Objectives
- Gain insight into the composition and components of a product mix and product lines.