Asked by
Bailey Williams
on Dec 15, 2024
Verified
A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.
A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence
Five Senses
The five main faculties of perception in humans, comprising sight, hearing, smell, taste, and touch.
Tangible Attributes
The physical features of a product that can be sensed by touch, sight, taste, smell, or hearing, distinguishing it from intangible qualities.
- Identify both the physical and non-physical characteristics of products and how consumers perceive them.
Verified Answer
IA
Learning Objectives
- Identify both the physical and non-physical characteristics of products and how consumers perceive them.