Asked by
Clarencia Margaretha
on Oct 30, 2024Verified
A company prices a product at market levels but packages the product to read "introductory pricing." This would indicate which of the following pricing strategies?
A) customer-led pricing
B) psychological pricing
C) freemium pricing
D) bundled pricing
Introductory Pricing
A pricing strategy where a new product is sold at a lower price during its initial offering to attract customers and gain market share.
Psychological Pricing
A pricing strategy that uses psychological factors to influence customers' perceptions and encourage them to make a purchase.
Bundled Pricing
A pricing strategy where multiple products or services are sold as a single package for one inclusive price, often at a discount compared to buying each item separately.
- Distinguish between various pricing strategies and their application in real-world scenarios.
Verified Answer
HF
Learning Objectives
- Distinguish between various pricing strategies and their application in real-world scenarios.