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Joanne Haller
on Oct 24, 2024

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A common bias in consumer decision making is to:

A) think that prices should be lower than they are.
B) ignore price and other key information when making decisions.
C) view shipping costs as unfair.
D) view prices to be lower than they really are.

Consumer Decision Making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make choices regarding products and services.

Shipping Costs

Expenses involved in transporting goods from one location to another.

Bias

A tendency, inclination, or prejudice towards or against something or someone, often in a way considered to be unfair.

  • Apprehend the ordinary biases in consumer choice processes and the essential role of anchoring.
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Keianna BrownOct 25, 2024
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