Asked by
Patricia Celine
on Dec 15, 2024Verified
A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as
A) an indirect channel.
B) a direct channel.
C) a multilevel channel.
D) a full-service channel.
E) a limited-service channel.
Indirect Channel
A distribution pathway that involves intermediaries such as wholesalers or retailers to reach the consumer, as opposed to direct sales from producer to consumer.
Channel Functions
The activities performed by intermediaries in the distribution channel to make products available to consumers, including transportation, storage, and negotiation.
Full-Service Channel
A full-service channel is a distribution channel that offers a complete range of services, including product handling, storage, and transportation, as well as sales and marketing support.
- Differentiate between direct and indirect channels of marketing.
Verified Answer
AM
Learning Objectives
- Differentiate between direct and indirect channels of marketing.