Asked by
Gloria Torres
on Oct 30, 2024
Verified
A brand strategy is a short-term plan to develop a successful brand.
Brand Strategy
A long-term plan for the development of a successful brand in order to achieve specific goals.
Short-Term Plan
A strategy or set of objectives intended to be achieved in a short period, often less than a year.
- Comprehend the concept of brand strategy and its long-term orientation for developing a successful brand.
Verified Answer
BK
Learning Objectives
- Comprehend the concept of brand strategy and its long-term orientation for developing a successful brand.