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The ____ permitted telephone companies entry into the TV business.

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1996 Telec...

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What are the differences between freedom of consumer choice and consumer control?

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Freedom of consumer choice and consumer ...

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How might diversification be used to skirt antitrust laws?


A) Employing minorities tends to make regulators happy and reluctant to target companies.
B) It gets local communities to issue licensed monopolies, such as is the case with many local cable companies that are often the only cable company allowed to operate in a local community.
C) By buying up lots of different media products, a company can avoid the appearance of monopolizing any one product, yet still be large enough that it only really competes with a handful of other similar companies.
D) A company avoids U.S. antitrust laws by buying up media companies around the world.
E) None of the options are correct.

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Sometimes called monopolistic competition, _______________________ competition refers to a market with many producers and sellers but only a few products within a particular category.

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One concern about the creation of a global village is cultural disconnection.

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Netflix struggled from 1997 until 2016 and even tried to sell out to Google.

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According to your textbook, today's flexible media system, in which new products are constantly rushed to the marketplace, favors ______.


A) workers who belong to labor unions
B) individual entrepreneurs who can tailor a unique media product to meet a niche market
C) large companies that can easily absorb losses incurred from failed products
D) government-subsidized companies that don't have to be concerned with making a profit
E) None of the options are correct.

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The government trend toward deregulation was actually begun during the Carter years.

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The U.S. mainstream news media have done little in recent years to sustain a public debate.

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The ______ merger is considered the biggest media merger failure ever.


A) Universal Music Group and EMI
B) Time Warner and Turner Broadcasting
C) Sirius and XM
D) Disney and ABC
E) AOL and Time Warner

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American culture dominates global markets partly because it is appealing and partly for economic reasons.

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Which of the following is a characteristic of the shift from an industrial to an information economy?


A) A change in focus from mass production to niche markets
B) A movement from global to local markets
C) A movement from office work to factory and industrialized production
D) An emphasis on laborers rather than service workers
E) All of the options are correct.

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Which is a term that describes what happens when one society exports an overwhelming surge of media images that strongly influence everything from fashion styles to views of morality?


A) Cultural imperialism
B) Oligopoly
C) Consumer choice
D) Narrative storytelling
E) Monopoly

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Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

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The book publishing and motion-picture industries are both examples of ______.


A) monopolies
B) oligopolies
C) O & Os
D) limited competition
E) None of the options are correct.

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