Question 1

The key outcomes for the business section examines

Accepted Answer

A)  objectives.
B)  tactics.
C)  return on investment.
D)  marketing???-sales linkages.
E)  timeline.

Question 2

In Section 13,the marketing plan is revisited throughout the year to

Accepted Answer

A)  set objectives.
B)  analyze customer needs.
C)  evaluate assumptions.
D)  assign responsibilities.
E)  identify how the sales function will be engaged.

Question 3

A marketing plan provides focus and discipline to a business.

Accepted Answer

A) True 
 B)False

Question 4

If the economy sours or customers stop spending,the marketing plan will

Accepted Answer

A)  be set in stone.
B)  follow the outlined tactics.
C)  maintain its positioning.
D)  change.
E)  drift.

Question 5

In a SWOT analysis,strengths and weaknesses are

Accepted Answer

A)  marketing strategies.
B)  objectives.
C)  conclusions.
D)  internal.
E)  external. D

Question 6

When Greystone Property Management saw an opportunity that wasn't a part of its one-year marketing plan,it changed the plan.

Accepted Answer

A) True 
 B)False

Question 7

What is the consequence of not developing a marketing plan? Provide an example.

Accepted Answer

Without a marketing plan,a business tend...

Question 8

Stating that "the local economy is growing at 9% per annum" without going further and addressing the implications is simply

Accepted Answer

A)  an insight.
B)  data.
C)  an objective.
D)  a strategy.
E)  a tactic.

Question 9

While it is true that without a marketing plan a business tends to drift,it does not necessarily follow that the marketing plan should be set in stone.Discuss this statement.

Accepted Answer

Markets are dynamic entities,and change ...

Question 10

Although many marketing plans contain detailed competitor profiles,they often fail to ask

Accepted Answer

A)  about competitors' size.
B)  what competitors' strengths are.
C)  what competitors' weaknesses are.
D)  about likely future moves of competitors.
E)  how I can differentiate my business from competitors.

Question 11

Why is achieving a marketing-sales linkage crucial for any business?

Accepted Answer

In many organizations,marketing and sales do not work well together.The sales force is a key component of marketing strategy implementation,so it is crucial that the marketing plan outlines how marketing is going to engage the sales function.

Question 12

Starting with strengths and weaknesses in a SWOT analysis could lead a business to the wrong conclusions.

Accepted Answer

A) True 
 B)False  True

Question 13

The American Marketing Association has identified achieving marketing-sales linkage as a crucial topic for any business to tackle.

Accepted Answer

A) True 
 B)False

Question 14

As Xerox knows,a business cannot succeed in the long run if it defines its marketing strategy in terms of its

Accepted Answer

A)  advertising message.
B)  public relations plan.
C)  commodities.
D)  core product.
E)  media plan.

Question 15

OTSW leads to an external focus.

Accepted Answer

A) True 
 B)False

Question 16

When developing a marketing plan,keep in mind that data is not important,but insight is.

Accepted Answer

A) True 
 B)False

Question 17

Strengths and weaknesses are external.

Accepted Answer

A) True 
 B)False

Question 18

The first section in a marketing plan contains the

Accepted Answer

A)  competitor analysis.
B)  market analysis.
C)  customer analysis.
D)  objectives to be achieved.
E)  executive summary.

Question 19

A marketing plan is a living,breathing document that should be revisited throughout the year.

Accepted Answer

A) True 
 B)False

Question 20

Without an action plan,marketing strategies cannot be implemented.

Accepted Answer

A) True 
 B)False

Exam 4: Developing a Strong Marketing Plan

The key outcomes for the business section examines

Correct AnswerverifiedShow Answer

In Section 13,the marketing plan is revisited throughout the year to

Correct AnswerverifiedShow Answer

A marketing plan provides focus and discipline to a business.

Correct AnswerverifiedShow Answer

If the economy sours or customers stop spending,the marketing plan will

Correct AnswerverifiedShow Answer

In a SWOT analysis,strengths and weaknesses are

Correct AnswerverifiedD

When Greystone Property Management saw an opportunity that wasn't a part of its one-year marketing plan,it changed the plan.

Correct AnswerverifiedShow Answer

What is the consequence of not developing a marketing plan? Provide an example.

Correct AnswerverifiedWithout a marketing plan,a business tend...View AnswerShow Answer

Stating that "the local economy is growing at 9% per annum" without going further and addressing the implications is simply

Correct AnswerverifiedShow Answer

While it is true that without a marketing plan a business tends to drift,it does not necessarily follow that the marketing plan should be set in stone.Discuss this statement.

Correct AnswerverifiedMarkets are dynamic entities,and change ...View AnswerShow Answer

Although many marketing plans contain detailed competitor profiles,they often fail to ask

Correct AnswerverifiedShow Answer

Why is achieving a marketing-sales linkage crucial for any business?

Correct AnswerverifiedIn many organizations,marketing and sales do not work well together.The sales force is a key component of marketing strategy implementation,so it is crucial that the marketing plan outlines how marketing is going to engage the sales function.

Starting with strengths and weaknesses in a SWOT analysis could lead a business to the wrong conclusions.

Correct AnswerverifiedTrue

The American Marketing Association has identified achieving marketing-sales linkage as a crucial topic for any business to tackle.

Correct AnswerverifiedShow Answer

As Xerox knows,a business cannot succeed in the long run if it defines its marketing strategy in terms of its

Correct AnswerverifiedShow Answer

OTSW leads to an external focus.

Correct AnswerverifiedShow Answer

When developing a marketing plan,keep in mind that data is not important,but insight is.

Correct AnswerverifiedShow Answer

Strengths and weaknesses are external.

Correct AnswerverifiedShow Answer

The first section in a marketing plan contains the

Correct AnswerverifiedShow Answer

A marketing plan is a living,breathing document that should be revisited throughout the year.

Correct AnswerverifiedShow Answer

Without an action plan,marketing strategies cannot be implemented.

Correct AnswerverifiedShow Answer

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D

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Without a marketing plan,a business tend...
View Answer

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Markets are dynamic entities,and change ...
View Answer

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In many organizations,marketing and sales do not work well together.The sales force is a key component of marketing strategy implementation,so it is crucial that the marketing plan outlines how marketing is going to engage the sales function.

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True

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