Exam 15: Managing Marketing Channels and Supply Chains

A) information
B) convenience
C) variety
D) pre- or postsale services
E) adaptability

Correct Answer

verified

Show Answer

A) adhering to the belief that the customer is always right.
B) satisfying the customers' needs no matter what the price.
C) accepting full liability if a product fails to meet a customer's expectations.
D) the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.
E) the ability of logistics management to satisfy users in terms of product,price,promotion,and place.

Correct Answer

verified

Show Answer

A) integrated marketing systems
B) horizontal marketing systems
C) vertical marketing systems
D) functional marketing systems
E) cooperative marketing systems

Correct Answer

verified

Show Answer

A) privately owned distributors and retailers integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
B) independent production and distribution firms integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone.
C) a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E) a firm formally designates by contract one channel member-whether producer,wholesaler,or retailer-to coordinate,direct,and support all other channel members.

Correct Answer

verified

Show Answer

A) the employment of the Internet to make products and services available for consumption or use by consumers or organizational buyers.
B) a firm's computer driven inventory management through an entirely mechanized warehousing system.
C) intranet systems linking all aspects of production within a single firm.
D) information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.

Correct Answer

verified

Show Answer

A) He should develop an administered vertical marketing system.
B) He should establish a corporate vertical marketing system.
C) He should open up branch offices around the country to provide the exposure he needs.
D) He should establish a wholesaler-sponsored voluntary chain.
E) He should establish a service-sponsored retail franchise system.

Correct Answer

verified

Show Answer

Correct Answer

verified

Franchising is a contractual arrangement...

View Answer

Show Answer

A) retailer
B) dealer
C) wholesaler
D) distributor
E) agent or broker

Correct Answer

verified

Show Answer

A) marketing
B) information technology
C) intermodal
D) supply chain
E) financial

Correct Answer

verified

Show Answer

A) Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B) Corporate vertical marketing systems increase distribution costs.
C) Corporate vertical marketing systems increase investment but decrease fixed costs.
D) Corporate vertical marketing systems are only effective with low-end consumer products.
E) Corporate vertical marketing systems offer more control over supply sources or resale of products.

Correct Answer

verified

Show Answer

A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) private label distribution

Correct Answer

verified

Show Answer

A) the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.
B) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.

Correct Answer

verified

Show Answer

A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B) Corporate vertical marketing systems can incorporate both forward and backward integration.
C) Corporate vertical marketing systems increase distribution costs.
D) Corporate vertical marketing systems increase investment increases but decrease fixed costs.
E) Corporate vertical marketing systems are only effective with low-end consumer products.

Correct Answer

verified

Show Answer

A) the retail outlets are regionally located.
B) the cost of maintaining inventory is low.
C) there is little if any seasonal demand.
D) the risk lies solely with the manufacturer.
E) the retailer is large and can buy in large quantities from a producer.

Correct Answer

verified

Show Answer

A) intensive distribution
B) selective distribution
C) extensive distribution
D) exclusive distribution
E) concentrated distribution

Correct Answer

verified

Show Answer

A) billed to the customer.
B) acknowledged by the customer.
C) billed and paid for by the customer.
D) promised for delivery.
E) received and ready for use or sale.

Correct Answer

verified

Show Answer

A) information
B) variety
C) pre- or postsale services
D) adaptability
E) convenience

Correct Answer

verified

Show Answer

A) honest and accurate pricing
B) quality products
C) consistent lead time
D) a well-informed delivery staff
E) product warranties

Correct Answer

verified

Show Answer