Question 1

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S.How should the small electronics company best distribute its new products?

Accepted Answer

A)  use its established indirect marketing channel
B)  distribute directly to mass market consumers
C)  distribute through agents who sell to specialty electronics stores that will feature the new line
D)  sell directly to specialty electronics stores that will feature the new line
E)  establish its own chain of electronics retail stores

Question 2

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Question 3

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Accepted Answer

A)  time and place
B)  place and form
C)  form and creation
D)  possession and form
E)  application and place

Question 4

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)  lateral conflict.
B)  horizontal conflict.
C)  vertical conflict.
D)  distributor conflict.
E)  contractual conflict.

Question 5

__________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Accepted Answer

A)  oligopolistic practice
B)  monopolistic practice
C)  refusal to deal
D)  tying arrangement
E)  resale restriction

Question 6

In marketing,the term __________ is used to describe the number of stores in a geographical area.

Accepted Answer

A)  density
B)  breadth
C)  depth
D)  mass
E)  concentration

Question 7

When choosing a marketing channel or intermediary,it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Accepted Answer

A)  How many of the firm's competitors will be using the same channels?
B)  Which channels have strategic channel alliances with other resellers?
C)  How long have the channel members and intermediaries been in business?
D)  Who is responsible for negotiating the channel or intermediary contracts?
E)  Which channel and intermediaries will be the most profitable?

Question 8

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Accepted Answer

A)  IBM mainframe computers
B)  Caterpillar excavators
C)  Marathon electrical motors
D)  Fastenal industrial fasteners
E)  Bombardier aircraft

Question 9

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptability

Question 10

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Accepted Answer

A)  logistical
B)  transactional
C)  facilitating
D)  transporting
E)  risk taking

Question 11

The __________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Accepted Answer

A)  Sherman Act
B)  Robinson-Patman Act
C)  Federal Trade Commission Act
D)  Clayton Act
E)  Consumer Goods Pricing Act

Question 12

Dual distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A)  prices charged for items sold through one channel are different from the prices charged for the same items in another channel.
B)  manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers.
C)  manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other.
D)  manufacturer uses both a direct and indirect marketing channel.
E)  product is not available through more than one marketing channel.

Question 13

Which of the following statements BEST DESCRIBES the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)  Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B)  Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership,rather than through contractual arrangement.
C)  Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size.
D)  Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E)  Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

Question 14

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A)  time
B)  form
C)  place
D)  possession
E)  transactional

Question 15

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The four customer service factors are as...

Question 16

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

Accepted Answer

A)  it is the most common form of distribution intensity
B)  it eliminates channel conflict
C)  it is usually chosen for convenience
D)  it has market coverage benefits
E)  it limits head-to-head competition for an identical product

Question 17

Which of the following would be a source of vertical conflict?

Accepted Answer

A)  Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)  A restaurant serves both Coke and Pepsi to its patrons.
C)  Ansible Technologies Ltd.sells its portable planetariums to both colleges and high schools.
D)  Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)  Long John Silver's decides to serve grilled burgers in addition to seafood.

Question 18

A marketing channel relies on __________ to make products available to consumers and industrial users.

Accepted Answer

A)  logistics
B)  strategic distribution
C)  strategic marketing planning
D)  supply chains
E)  value chain optimization

Question 19

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The most common form of supply chain is the collaborative-response efficiency strategy.
B)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
C)  The longer the supply chain,the greater the economies of scale and the better the profit margin.
D)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.
E)  Supply chain managers often need to make trade-offs between efficiency and responsiveness.

Question 20

Employing the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as __________.

Accepted Answer

A)  electronic distribution channels
B)  virtual marketing channels
C)  World Wide Web networks
D)  Internet marketing channels
E)  Web 3.0 marketing channels

Exam 15: Managing Marketing Channels and Supply Chains

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S.How should the small electronics company best distribute its new products?

Correct AnswerverifiedShow Answer

__________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Correct AnswerverifiedShow Answer

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct AnswerverifiedShow Answer

A snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Correct AnswerverifiedShow Answer

The __________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Correct AnswerverifiedShow Answer

When choosing a marketing channel or intermediary,it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Correct AnswerverifiedShow Answer

A marketing channel relies on __________ to make products available to consumers and industrial users.

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedThe four customer service factors are as...View AnswerShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

Employing the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as __________.

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements BEST DESCRIBES the difference between a corporate vertical marketing system and an administered vertical marketing system?

Correct AnswerverifiedShow Answer

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

In marketing,the term __________ is used to describe the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

Correct AnswerverifiedShow Answer

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The four customer service factors are as...
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Intermediaries perform three basic funct...
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