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Exam 4: Marketing Ethics

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Question 41

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Compared to the average company,firms with strong ethical climates tend to

A) employ more business development consultants.
B) offer more goods and services.
C) be more socially responsible.
D) invest more in sales training software.
E) have higher turnover.

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Question 42

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What is the difference between government regulation of business and corporate social responsibility?

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Corporate social res...

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Question 43

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For every consumer who purchases a pair of TOMS shoes for $55,the company promises that a needy child will receive a pair of shoes.TOMS shoes is actively engaging in

How would you distinguish a firm that practices corporate social responsibility from one that behaves ethically?

In the 1980s,it was found that seven people died of cyanide poisoning after taking Tylenol.What was Johnson & Johnson's response to this situation?

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow.The firm is unaware of any specific risks to humans consuming the meat; however,some scientists have raised questions,and some consumers are afraid of possible future problems.The meat company has to decide whether or not to make this matter public.How should it begin the process of making an ethical decision?

Why are marketers often singled out among business disciplines as the "root cause" of consumers' ethical concerns?

The CEO of your firm,a distributor for a domestic beer manufacturer,has asked you to take on a special project.She has been hearing about a growing trend toward corporate social responsibility,but wonders if this is a reasonable investment for the firm.Outline the costs and benefits in general terms and draw your own conclusion for her consideration.

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the framework for ethical decision making,the first thing Garrett should do is to

________ refers to the moral or ethical dilemmas that might arise in a business setting.

Merck and Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

If there are no correct answers to ethically troubling situations you might face in your career,how can you be expected to perform ethically?

When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates

Alicia has been asked to approve a marketing campaign that,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.By using the ethical decision-making metric,Alicia will

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Why is it that the marketing profession ranks poorly in ratings of the most trusted professions? Can this image be changed? Why or why not?

When integrating ethics into a marketing strategy,a key task is to ensure all potential ethical issues have been addressed and that all employees of the firm have acted ethically.This action would take place during what stage of the strategic marketing planning process?

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

The Johnson & Johnson credo