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Exam 8: Global Marketing

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Question 51

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India is one of the fastest-growing markets and has one of the youngest populations in the world.

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Question 52

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Domestic firms developing a global entry strategy might consider franchising; however,the disadvantages need to be considered.Which of these is not a disadvantage of franchising?

A) The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically.
B) The franchisee might end up becoming a competitor.
C) Franchising limits profit potential,since profits will have to be split with the franchisee.
D) Franchising is the riskiest way to enter a foreign market.
E) All of these are disadvantages a firm must consider.

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Question 53

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The components of global market assessment include all of the following except

Tariffs,quotas,and currency exchange policies affect global

You have been hired to pursue international marketing for a small manufacturing firm.The owner,who is reaching retirement age,does not like to take on risky business ventures.Her son,though,likes to take risks; he feels it's a good way to earn a greater return.What entry strategy would the owner want to pursue,and what entry strategy would the son want to pursue? How might you resolve the differences?

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo,so Unilever started selling single-serve packets at very low prices.Later,Unilever discovered that the same approach worked in the United States and started also selling them there.This is an example of

Manufacturers would prefer to produce in a country with a trade __________,because it signals a greater opportunity to export products to more markets.

Global expansion often begins when a firm receives an order for its product from another country.

Brazil is characterized by strong upper and lower classes,but the middle class has declined in recent years.

Gandolph's Tires sells the same tire globally,but it uses different advertisements based on the country and culture.This is an example of

Global segmentation,targeting,and positioning (STP) are more complicated than local STP,in part because

The Big Mac Index is a novel measure of

Direct investment offers the firm complete control over its operations in the foreign country.

Global expansion often begins with

What are the pros and cons of a franchising agreement for global expansion?

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Which of the following is not one of the major trade agreements affecting global marketing?

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

The most common measure of market potential of an economy is a country's

Russia scores notably high uncertainty avoidance and power distance scores on Hofstede's cultural dimensions graph.What does this mean to someone looking to market a product in that country?