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Exit from a market will stop when


A) accounting losses are zero.
B) the cost of capital is equal to the risk-free rate of return.
C) economic losses are zero.
D) none of these choices.

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In a monopoly,


A) marginal revenue is greater than price.
B) marginal revenue is less than price.
C) the demand curve is horizontal.
D) marginal revenue and price are equal

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The kinked demand curve is an attempt to model strategic behavior.

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A market with easy entry could include


A) perfect competition.
B) monopolistic competition.
C) an oligopoly.
D) a.and b.are possible

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A firm in perfect competition perceives the demand curve to be downward sloping.

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The phrase "price-taker" means


A) that market price is independent of the output of a single firm.
B) each firm faces a perfectly elastic demand curve.
C) that price and marginal revenue are the same.
D) all of these choices.

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Product differentiation plays an important role in perfect competition.

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The objective of creating value is the same as


A) maximizing shareholder value.
B) maximizing profit.
C) maximizing added value.
D) all of these choices.

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Firms in an oligopoly


A) act independently.
B) engage in strategic behavior.
C) have perfect knowledge of the behavior of others.
D) openly collude.

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In a monopoly, price is less than marginal revenue.

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If marginal revenue exceeds marginal costs


A) production should be increased.
B) production should be increased and profits will grow.
C) production should be increased and losses will decrease.
D) all of these choices are possible.

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In monopolistic competition


A) firms can earn long-run economic profit due to product differentiation.
B) firms are unable to earn economic profit over the long run.
C) firms can only earn accounting profits over the long-run.
D) firms can block entry.

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The MR=MC rule


A) applies to price-makers only.
B) does not vary by market structure.
C) is only true in competitive markets.
D) applies to price-makers that have MR=P.

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Maximizing shareholder value is synonymous with adding value.

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Entry continues as long as


A) economic profits are zero.
B) accounting profits are positive.
C) accounting profits are positive and economic profits are negative.
D) economic profits are positive.

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Profits are maximized when


A) price equals marginal revenue.
B) marginal revenue equals average total costs.
C) marginal revenue equals marginal cost.
D) when price equals average total costs.

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Monopolistic competition is characterized by


A) ease of entry.
B) many sellers.
C) product differentiation.
D) all of these choices characterize this market.

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Monopolies have ____ substitutes.


A) many
B) few
C) no
D) several but less than 10

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Entry causes the competitive firm's demand curve to fall.

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Production should be expanded if marginal cost is greater than marginal revenue.

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