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The we-viewpoint is more effective in building goodwill than the you-viewpoint.

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"We take pride in our work." This sentence uses a slang word.

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What is coherence?

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The quality of enabling reader...

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Cliches should be used sparingly because they _____.


A) signal to other specialists that you are qualified to communicate on their level
B) create problems in cross-cultural communication
C) represent unpopular concepts
D) are short in length
E) are familiar to most people

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The excessive use of positive emphasis can be unethical because it _____.


A) focuses on the self-centered view of the reader
B) focuses on the self-centered view of the writer
C) can cause the reader to overlook an important negative message
D) de-emphasizes the writer's importance
E) leads to different interpretations

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You must be honest about your feelings and blame the reader when resolving a problem concerning him or her.

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Less important information can best be de-emphasized in a business message by including it _____.


A) in a short sentence
B) as a modifying phrase
C) in a simple sentence
D) as a main clause
E) at the start of an opening statement

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Choose the transitional word that best fits the following sentence. Alice's grades have to be high; _____ she will not get the scholarship.


A) otherwise
B) however
C) moreover
D) therefore
E) likewise

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Which of the following sentences handles its subject most positively?


A) We regret to inform you that we cannot hire you at this time.
B) Although we cannot hire you now, we will let you know if there are vacancies in future.
C) Regretfully, we must turn down your request for employment.
D) Unfortunately, we have no job vacancy at this time.
E) Although all of our positions are filled, we will hold your application for a possible future opening.

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Consider the following statement: "We cannot exchange this item as you have not supplied us with the original purchase invoice." How can this statement be changed to avoid blaming the reader? List some strategies that help you avoid blaming the reader.

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Students' answers will vary. A strategy ...

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A see-saw sentence is one that goes back and forth between two points.

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Which of the following sentences is the best example of the use of specific words?


A) She is better fit for the new role.
B) She works for a great organization.
C) Please call me back soon.
D) Our products are better than that of our competitors'.
E) Could you please let me know by Friday?

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Which of the following sentences uses a correct idiom?


A) He was reprimanded for speaking out of turn.
B) Many employees did not turn out for the corporate outing.
C) He was asked to comply to the office norms.
D) He was careful with his reputation as a dependable employee.
E) He finally made of as a web developer.

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You can help give your documents a courteous effect by _____.


A) refraining from using conversational language
B) using the we-viewpoint instead of the you-viewpoint
C) refraining from blaming the reader
D) preaching to the reader
E) refraining from personalizing the message for the reader

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Which of the following is true about managing emphasis in a sentence?


A) Short sentences carry lesser emphasis than long, involved ones.
B) Beginnings and endings of business messages are particularly good places for using long sentences to emphasize your content.
C) A long closing should be used in business messages to ensure that the reader is left with an important final thought.
D) If a sentence contains two ideas that are equally important, the ideas should be joined with "and" to give them equal emphasis.
E) If a sentence contains two ideas that are equally important, one idea should be subordinated to the other.

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Which of the following statements best illustrates the you-viewpoint?


A) I see that your credit is weak, so we can sell to you on a cash-only basis.
B) We are delighted to announce our company's financial gain for the last fiscal year.
C) Your refund has been approved, and your account will be credited with the amount.
D) I am happy to report that your proposal was accepted.
E) We are writing to request your assistance.

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Which of the following sentences avoids the use of excess words?


A) The customer returned the phone back to the seller.
B) We should plan in advance for the future.
C) At the present time, we are conducting two surveys.
D) I am interested in learning more about this procedure.
E) This chapter discusses the basic fundamentals of clear writing.

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The following sentence has a dangling/misplaced modifier: Believing home prices would fall, people were asked not to invest in real estate.

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Because the center parts of a message receive major attention, this part carries more emphasis than the other parts.

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The use of specialized language can signal to other specialists that you are qualified to communicate on their level.

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