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Research on the role of cognitive processes in learning indicates that the strength of a conditioned response depends primarily on the ________ of the CS-US association.


A) frequency
B) distinctiveness
C) duration
D) predictability

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Children often learn to associate pushing a vending machine button with the delivery of a candy bar. This best illustrates the process underlying


A) intrinsic motivation.
B) respondent behavior.
C) spontaneous recovery.
D) operant conditioning.

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Seals in an aquarium will repeat behaviors, such as slapping and barking, that prompt people to toss them a herring. This best illustrates


A) respondent behavior.
B) spontaneous recovery.
C) observational learning.
D) operant conditioning.

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Mason, a stockbroker, runs two miles every day after work because it reduces his level of stress. Mason's running habit is maintained by a ________ reinforcer.


A) positive
B) negative
C) conditioned
D) partial

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An organism learns associations between events it does not control during the process of


A) negative reinforcement.
B) extrinsic motivation.
C) classical conditioning.
D) shaping.

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A small-town radio disc jockey frequently announces how much money is currently in a jackpot. Every day several randomly selected residents are called and asked to identify the amount, and thereby win it. Those who keep track of the jackpot amount are most likely to be reinforced on a ________ schedule.


A) fixed-ratio
B) variable-interval
C) variable-ratio
D) fixed-interval

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Watching the night sky for shooting stars is likely to be reinforced on a ________ schedule.


A) fixed-interval
B) fixed-ratio
C) variable-interval
D) variable-ratio

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Airline frequent flyer programs that reward customers with a free flight after every 50,000 miles of travel illustrate the use of a ________ schedule of reinforcement.


A) fixed-interval
B) variable-interval
C) fixed-ratio
D) variable-ratio

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For purposes of effective child rearing, most psychologists favor the use of


A) shaping over modeling.
B) reinforcement over punishment.
C) classical conditioning over operant conditioning.
D) primary reinforcers over secondary reinforcers.

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Studies suggest that criminal behavior is most likely to be deterred by


A) moderate levels of punishment.
B) swiftly delivered punishment.
C) severe levels of punishment.
D) an unpredictable level of punishment.

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In classical conditioning, generalization refers to the tendency for the conditioned response to be evoked by stimuli that are similar to the


A) unconditioned stimulus.
B) primary reinforcer.
C) conditioned stimulus.
D) conditioned reinforcer.

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Shaping is a(n) ________ procedure.


A) latent learning
B) operant conditioning
C) classical conditioning
D) observational learning

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Children often imitate behaviors seen on television. This best illustrates the impact of


A) modeling.
B) respondent behavior.
C) immediate reinforcement.
D) spontaneous recovery.

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Purchasing state lottery tickets is reinforced with monetary winnings on a ________ schedule.


A) fixed-interval
B) variable-interval
C) fixed-ratio
D) variable-ratio

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Withdrawing a desirable stimulus following an operant response is


A) negative punishment.
B) negative reinforcement.
C) positive punishment.
D) positive reinforcement.

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One form of cognitive learning is called


A) observational learning.
B) positive reinforcement.
C) spontaneous recovery.
D) conditioning.

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Conditioning seldom occurs when a ________ comes after a(n) _____.


A) CS; US
B) UR; CS
C) secondary reinforcer; operant behavior
D) negative reinforcer; operant behavior

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Little Albert developed a fear of rats after a white rat was paired with a loud noise. In this case, the loud noise was the


A) unconditioned stimulus.
B) conditioned stimulus.
C) conditioned reinforcer.
D) delayed reinforcer.

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Mr. Schlenker has improved worker productivity at his furniture manufacturing plant by occasionally sending notes of appreciation to his hardworking employees. Mr. Schlenker has improved productivity by means of


A) latent learning.
B) classical conditioning.
C) modeling.
D) operant conditioning.

Correct Answer

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Punishment is a controversial way of controlling behavior because


A) behavior is not forgotten and may return.
B) punishing stimuli often create fear.
C) punishment often increases aggressiveness.
D) of all of these reasons.

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