Question 1

Transaction brokers:

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.
E)   provide online meeting places where people with similar interests can communicate.

Question 2

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 3

Compared to digital goods, traditional goods have:

Accepted Answer

A)   higher costs of production.
B)   lower marginal costs per unit.
C)   lower copying costs.
D)   similar marketing costs.
E)   more variable pricing.

Question 4

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

Accepted Answer

A)   Lead generation
B)   Search engine
C)   Rich media
D)   Display ads
E)   Video

Question 5

Behavioral targeting occurs at individual websites and within apps.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of a private industrial network?

Accepted Answer

A)   Exostar
B)   Go2Paper
C)   Elemica
D)   Expedia
E)   VW Group Supply

Question 7

Search engine marketing is the largest form of web marketing.

Accepted Answer

A) True 
 B)False

Question 8

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

Accepted Answer

A)   menu
B)   dynamic
C)   flexible
D)   asymmetric
E)   customized

Question 9

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary. A sample answ...

Question 10

Craigslist is an example of:

Accepted Answer

A)   C2C e-commerce.
B)   B2B e-commerce.
C)   B2C e-commerce.
D)   M-commerce.
E)   P2P-commerce.

Question 11

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 12

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about EDI is not true?

Accepted Answer

A)   Each major industry in the United States has EDI standards.
B)   Today, EDI is only used for document automation.
C)   Many organizations still use private networks for EDI.
D)   EDI systems are increasingly web-enabled.
E)   About 80 percent of online B2B e-commerce is still based on EDI.

Question 14

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 15

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

Accepted Answer

A)   network notification.
B)   web personal marketing.
C)   collaborative shopping.
D)   social search.
E)   social sign-on.

Question 16

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A)   Information density
B)   Richness
C)   Customization
D)   Interactivity
E)   Global reach

Question 17

Which of the following is the largest mobile advertising market?

Accepted Answer

A)   Google
B)   Yahoo
C)   Facebook
D)   Microsoft
E)   Twitter

Question 18

A secure website that links a large firm to its suppliers and other key business partners is called a(n) :

Accepted Answer

A)   e-hub.
B)   marketspace.
C)   exchange.
D)   private industrial network.
E)   net marketplace.

Question 19

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A)   Internet technology standards
B)   Common spoken and written languages
C)   Universal measuring standards
D)   Universal advertising and media format standards
E)   EDI standards

Question 20

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)   Faster service
B)   Lower costs
C)   Higher quality
D)   Greater choices
E)   None, because disintermediation primarily benefits manufacturers.

Exam 10: E-Commerce: Digital Markets, Digital Goods

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Correct AnswerverifiedShow Answer

Compared to digital goods, traditional goods have:

Correct AnswerverifiedShow Answer

What is the primary benefit to consumers of disintermediation?

Correct AnswerverifiedShow Answer

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

Correct AnswerverifiedShow Answer

Craigslist is an example of:

Correct AnswerverifiedShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct AnswerverifiedShow Answer

A secure website that links a large firm to its suppliers and other key business partners is called a(n) :

Correct AnswerverifiedShow Answer

Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?

Correct AnswerverifiedShow Answer

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Correct AnswerverifiedShow Answer

Behavioral targeting occurs at individual websites and within apps.

Correct AnswerverifiedShow Answer

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Correct AnswerverifiedShow Answer

Transaction brokers:

Correct AnswerverifiedShow Answer

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to the emergence of the digital firm? Support your contentions.

Correct AnswerverifiedStudent answers will vary. A sample answ...View AnswerShow Answer

Switching costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

Which of the following is the largest mobile advertising market?

Correct AnswerverifiedShow Answer

Which of the following is an example of a private industrial network?

Correct AnswerverifiedShow Answer

Which of the following statements about EDI is not true?

Correct AnswerverifiedShow Answer

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

Correct AnswerverifiedShow Answer

Search engine marketing is the largest form of web marketing.

Correct AnswerverifiedShow Answer

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Student answers will vary. A sample answ...
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