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Suppose that a professional photographer takes a prize-winning digital photo. She can sell a 5"x7" color print of the photo for $10. She can also sell the digital file for $20. There are 500 people willing to buy the color print and 2,000 people willing to buy the digital file. Assume the costs to the photographer are zero and that the people who purchase the digital file cannot resell the file itself or any prints made from it. What should she do in order to maximize her profits?


A) earn $5,000 by selling only the color prints
B) earn $40,000 by selling only the digital files
C) earn $45,000 by selling both the color prints and the digital files at their respective prices
D) We do not have enough information with which to answer this question.

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The amount that producers receive for a good minus their costs of producing it equals


A) quantity supplied.
B) supply price.
C) deadweight loss.
D) producer surplus.

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Which of the following statements is correct? Monopolies are socially inefficient because they


A) (iii) only
B) (iii) and (iv) only
C) (i) and (ii) only
D) (i) , (ii) , (iii) , and (iv)

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Figure 15-22 Figure 15-22   -Refer to Figure 15-22. How much consumer surplus results if this single-price monopolist profit-maximizes? -Refer to Figure 15-22. How much consumer surplus results if this single-price monopolist profit-maximizes?

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When a monopoly increases its output and sales,


A) both the output effect and the price effect work to increase total revenue.
B) the output effect works to increase total revenue, and the price effect works to decrease total revenue.
C) the output effect works to decrease total revenue, and the price effect works to increase total revenue.
D) both the output effect and the price effect work to decrease total revenue.

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Figure 15-1 Figure 15-1   -Refer to Figure 15-1. Considering the relationship between average total cost and marginal cost, the marginal cost curve for this firm A)  must lie entirely above the average total cost curve. B)  must lie entirely below the average total cost curve. C)  must be upward sloping. D)  does not exist. -Refer to Figure 15-1. Considering the relationship between average total cost and marginal cost, the marginal cost curve for this firm


A) must lie entirely above the average total cost curve.
B) must lie entirely below the average total cost curve.
C) must be upward sloping.
D) does not exist.

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A perfectly competitive firm produces where


A) marginal cost equals price, while a monopolist produces where price exceeds marginal cost.
B) marginal cost equals price, while a monopolist produces where marginal cost exceeds price.
C) price exceeds marginal cost, while a monopolist produces where marginal cost equals price.
D) marginal cost exceeds price, while a monopolist produces where marginal cost equals price.

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The fundamental cause of monopolies is barriers to entry.

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Which of the following is not an example of price discrimination?


A) A movie theater charges a lower price for a child's ticket than for an adult's ticket.
B) A university rebates part of the cost of tuition in the form of financial aid for needy students.
C) A local pizza chain offers a "buy three get one free" deal.
D) An ice cream parlor charges a higher price for ice cream than for sherbet.

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the marginal revenue from selling the 2nd pair of shoes? A)  $140 B)  $150 C)  $160 D)  $170 -Refer to Table 15-7. What is the marginal revenue from selling the 2nd pair of shoes?


A) $140
B) $150
C) $160
D) $170

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Authors are allowed to be monopolists in the sale of their books in order to


A) encourage authors to write more and better books.
B) correct for the negative externalities that the Internet and television impose.
C) satisfy literary advocacy groups that exercise their lobbying power.
D) promote a society in which people think for themselves and learn from whichever books they please.

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Scenario 15-2 Consider a local, privately-owned electrical cooperative named Poweshiek Power Company (PPCo) . PPCo has just completed a clean-coal-burning electrical power plant in Iowa. Currently, PPCo can meet the electricity needs of all residents in the county. In fact, its capacity far exceeds the needs of the county. After just a few years of operation, the shareholders of PPCo experienced incredibly high rates of return on their investment due to the profitability of the corporation. -Refer to Scenario 15-2. Which of the following statements is most likely to be true?


A) (i) and (ii) only
B) (i) , (ii) , and (iii) only
C) (i) , (iii) and (iv) only
D) (i) , (ii) , (iii) , and (iv)

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State one benefit of government-granted monopolies like patents and copyrights.

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increased ...

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Which of the following statements is correct for a monopolist?


A) (i) , (iii) , and (iv) only
B) (i) and (iv) only
C) (i) , (ii) , and (iv) only
D) (i) , (ii) , (iii) , and (iv)

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Because a monopolist must lower its price in order to sell another unit of output,


A) marginal revenue is less than price.
B) long-term economic profits will be zero.
C) total revenue increases as price increases.
D) average revenue is less than price.

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Which of the following statements comparing monopoly with competition is correct?


A) A monopolist produces a higher level of output and charges a lower price than a competitive firm would.
B) With perfect price discrimination, the total surplus under monopoly can be the same as under competition.
C) With or without price discrimination, the consumer surplus under monopoly is at least as large as it would be under competition.
D) The deadweight loss associated with monopoly is caused by the positive economic profits of the monopolist; competitive firms do not earn a positive economic profit so there is no deadweight loss under competition.

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Which of the following is not an example of a barrier to entry?


A) Mighty Mitch's Mining Company owns a unique plot of land in Tanzania, under which lies the only large deposit of Tanzanite in the world.
B) A college student starts a part-time tutoring business.
C) A novelist obtains a copyright for her new book.
D) A taxi cab driver in New York City obtains a license to legally provide transportation in New York City.

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Figure 15-7 Figure 15-7   -Refer to Figure 15-7. In order to maximize profits, the monopolist should produce A)  9 units. B)  12 units. C)  15 units. D)  more than 15 units. -Refer to Figure 15-7. In order to maximize profits, the monopolist should produce


A) 9 units.
B) 12 units.
C) 15 units.
D) more than 15 units.

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Deadweight loss measures the loss in society's welfare that occurs because a monopolist can earn profits without the concern of new firms entering its industry.

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For a monopolist, when the output effect is greater than the price effect, marginal revenue is


A) positive.
B) negative.
C) zero.
D) maximized.

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