Question 1

Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare.Tasteequik also offers another line of food targeted to people interested in low fat,high nutrition foods.Tasteequik's strategy of dividing the market into groups that want similar things from the products they buy is an example of:

Accepted Answer

A)   benefit segmentation.
B)   demographic segmentation.
C)   volume segmentation.
D)   target segmentation.

Question 2

Consumer behavior is influenced by the attitudes,values,and ways of doing things that are passed from one generation to the next.

Accepted Answer

A) True 
 B)False

Question 3

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

Accepted Answer

A)   Advertising
B)   Promotion
C)   Pre-selling
D)   Closing

Question 4

Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing.Under this new approach,Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

Accepted Answer

A) True 
 B)False

Question 5

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is part of the marketing process?

Accepted Answer

A)   Developing an understanding of company finances available for new products
B)   Determining an appropriate brand name for a new product
C)   Designing the most efficient method of production of a new product
D)   Contacting suppliers after a purchase to ensure producer satisfaction

Question 7

Which of the following is consistent with relationship marketing?

Accepted Answer

A)   Maintaining transactional relationships with customers
B)   Working with buyers to determine their individual needs
C)   Developing market share through mass media advertising
D)   Focusing more on obtaining new customers than on retaining existing customers

Question 8

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:

Accepted Answer

A)   find little difference between buyers in the consumer market and those in the business-to-business market.
B)   discover that decision making in the B2B requires salespeople to be little more than order takers.
C)   learn that industrial buyers generally require more personal service than buyers in the consumer market.
D)   find that B2B buyers tend to purchase more on impulse than consumer buyers.

Question 9

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.

Accepted Answer

A) True 
 B)False

Question 10

Several years ago,Canadian Sam Holman realized there may be a need for a stronger,more durable wood baseball bat.He went through the process of developing the SamBat™,a maple bat of precise dimensions.He set a price with a reasonable margin,he decided to take special orders and sell bats directly from his garage,and he promoted the bat with sales calls to professional baseball camps,where ball players could sample the bat.In marketing terms,we recognize that Mr.Holman designed the ______________.

Accepted Answer

A)   marketing process
B)   marketing mix
C)   marketing equity
D)   marketing distribution

Question 11

Marketing strategies used effectively in the business-to-business markets are exactly the same as strategies used by marketers in consumer markets.

Accepted Answer

A) True 
 B)False

Question 12

Travel agencies demonstrate a one-to-one marketing strategy when they develop unique vacation packages for individual customers.

Accepted Answer

A) True 
 B)False

Question 13

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following describes a word,letter,or group of words or letters that differentiate the goods and services of a seller from those of competitors?

Accepted Answer

A)   Brand name
B)   Product designation
C)   Prototype name
D)   Generic name

Question 15

A brand name is generally thought of as part of the product.

Accepted Answer

A) True 
 B)False

Question 16

____________ is the process of identifying factors that can affect marketing success.

Accepted Answer

A)   Environmental scanning
B)   Target marketing
C)   Niche marketing
D)   Segmentation analysis

Question 17

Which of the following strategies provides an example of the most current era that today's businesses are embracing?

Accepted Answer

A)   At Hefler International,a smart phone manufacturer,the production line is a 24-hour operation,even if demand is tepid.
B)   Slick Willy Car Sales always has a large stock of pre-owned cars at great prices.You can almost always get a car for about 30-40% cheaper than at another car sales company,but you buy it "as is," without any warranties.
C)   Backstreet Books,Ltd. ,is known for stocking the top ten books on the monthly best sellers list.These books are almost always available at a reasonable cost to the bookstore,and they usually fly off the shelves.Backstreet Books sees this as a win-win situation for themselves and their customers.
D)   Adventure Hotels is all about the experience.Their goal is to make certain that every guest leaves their properties with a better feeling than when they first arriveD.The CEO of Adventure says,"We want you to think of our brand first when you make a hotel reservation."

Question 18

__________ marketers include manufacturers,intermediaries,institutions,and the government.

Accepted Answer

A)   Profit seeking
B)   Undifferentiated
C)   Institutional
D)   B2B

Question 19

A firm that uses __________ segmentation divides a market into groups based on values,attitudes,or interests.

Accepted Answer

A)   demographic
B)   benefit
C)   psychographic
D)   normative

Question 20

Government publications,such as the Annual Survey of Manufacturers and Survey of Current Business,are reliable sources of detailed primary data.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing: Helping Buyers Buy

Travel agencies demonstrate a one-to-one marketing strategy when they develop unique vacation packages for individual customers.

Correct Answer
verified

Correct Answer
verified

Which of the following describes a word,letter,or group of words or letters that differentiate the goods and services of a seller from those of competitors?

Correct Answer
verified

__________ marketers include manufacturers,intermediaries,institutions,and the government.

Correct Answer
verified

Government publications,such as the Annual Survey of Manufacturers and Survey of Current Business,are reliable sources of detailed primary data.

Correct Answer
verified

Which of the following strategies provides an example of the most current era that today's businesses are embracing?

Correct Answer
verified

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Correct Answer
verified

A brand name is generally thought of as part of the product.

Correct Answer
verified

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

Correct Answer
verified

Marketing strategies used effectively in the business-to-business markets are exactly the same as strategies used by marketers in consumer markets.

Correct Answer
verified

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.

Correct Answer
verified

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Correct Answer
verified

____________ is the process of identifying factors that can affect marketing success.

Correct Answer
verified

A firm that uses __________ segmentation divides a market into groups based on values,attitudes,or interests.

Correct Answer
verified

Correct Answer
verified

Consumer behavior is influenced by the attitudes,values,and ways of doing things that are passed from one generation to the next.

Correct Answer
verified

Which of the following is consistent with relationship marketing?

Correct Answer
verified

Which of the following is part of the marketing process?

Correct Answer
verified

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:

Correct Answer
verified

Correct Answer
verified

Exam 13: Marketing: Helping Buyers Buy

Travel agencies demonstrate a one-to-one marketing strategy when they develop unique vacation packages for individual customers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following describes a word,letter,or group of words or letters that differentiate the goods and services of a seller from those of competitors?

Correct AnswerverifiedShow Answer

__________ marketers include manufacturers,intermediaries,institutions,and the government.

Correct AnswerverifiedShow Answer

Government publications,such as the Annual Survey of Manufacturers and Survey of Current Business,are reliable sources of detailed primary data.

Correct AnswerverifiedShow Answer

Which of the following strategies provides an example of the most current era that today's businesses are embracing?

Correct AnswerverifiedShow Answer

Because accurate and timely market information is vital to a firm's success,businesses should budget whatever it takes to get the best data available.

Correct AnswerverifiedShow Answer

A brand name is generally thought of as part of the product.

Correct AnswerverifiedShow Answer

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

Correct AnswerverifiedShow Answer

Marketing strategies used effectively in the business-to-business markets are exactly the same as strategies used by marketers in consumer markets.

Correct AnswerverifiedShow Answer

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.

Correct AnswerverifiedShow Answer

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Correct AnswerverifiedShow Answer

____________ is the process of identifying factors that can affect marketing success.

Correct AnswerverifiedShow Answer

A firm that uses __________ segmentation divides a market into groups based on values,attitudes,or interests.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumer behavior is influenced by the attitudes,values,and ways of doing things that are passed from one generation to the next.

Correct AnswerverifiedShow Answer

Which of the following is consistent with relationship marketing?

Correct AnswerverifiedShow Answer

Which of the following is part of the marketing process?

Correct AnswerverifiedShow Answer

After years of selling in the consumer market,Dave accepted a job as a salesperson for a firm that markets its products in the B2B market.As he considers his new responsibilities,it's likely that he will:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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