A) choosing the appropriate medium of transmission.
B) determining the makeup of the mailing.
C) choosing the most persuasive channel for the message.
D) determining the central appeal for the message.
E) making a careful study of the product or service.
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A) a manager's email persuading her superiors to hire an additional team member to ease workloads
B) a vendor's email proposing an internal-communication platform for a company
C) an email from the head of one company to another proposing to share resources on similar projects
D) an email from the owner of one company to the owner of another company proposing that they trade services
E) an email from the founder of an organization to the local government proposing a partnership to clean up a green area
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The main difference between proposals an...View Answer
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A) It cannot be used with mailings.
B) Every sales email should include at least one link.
C) It is a seldom used method for coordinating selling.
D) Only marketing professionals need to be aware of integrated marketing communications efforts.
E) Integrated marketing can be used only to link emails with websites.
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A) intangible
B) measurable
C) concrete
D) quantifiable
E) tangible
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A) use the we-viewpoint.
B) use prefatory material.
C) present information in a useful form.
D) are intentionally persuasive.
E) use the direct approach.
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A) social media linking.
B) brand equity.
C) content marketing.
D) integrated marketing communications.
E) permission-based marketing.
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A) have an emotional appeal.
B) have a logical appeal.
C) have a sensory appeal.
D) avoid using logos to attract consumers.
E) avoid using evidence to convince customers.
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A) They are automatically given to readers when they comply with your request.
B) They are the same thing as product features.
C) They are intangible and can only be acquired over time.
D) They are short-lived as compared to added-on benefits.
E) They should not be relied on heavily because they can cheapen a product.
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A) They should not be used because they look like an afterthought.
B) They may be used to suggest the reader pass along the sales message.
C) They should function as the main source of persuading a customer.
D) They duplicate and reiterate all the contents of the main letter.
E) They enable a reader to reply to the main sales letter.
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A) It is illegal to add postscripts in sales messages.
B) The use of postscripts in sales messages de-emphasizes its major appeal.
C) A sales message can use a postscript as a part of its design.
D) They are no longer effective.
E) Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message.
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A) There is a set pattern that must be followed.
B) The content must be adapted to the reader of the message.
C) The you-viewpoint should be avoided.
D) Initialisms, abbreviations, and contractions are forbidden.
E) Formal language is required.
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A) an email from an employee to the CEO proposing the creation of an employee volunteer program
B) a presentation by a graphic designer in which she proposes to design a new website for a company
C) an email from an employee to his manager stressing the need for additional team members for a project
D) an email from a manager to an executive proposing a pay raise for an employee
E) a memo from an employee to her manager requesting permission to attend a conference
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A) We've introduced two new flavors for the season: spicy jalapeno and roasted garlic and herb.
B) Apollo hummus is now available in spicy jalapeno and roasted garlic and herb.
C) Spicy jalapeno and roasted garlic and herb are the two new Apollo hummus flavors to watch out for this season.
D) You can now enjoy the great taste of Apollo hummus in two new flavors-spicy jalapeno and roasted garlic and herb.
E) Our ever-loyal customer base has grown larger after the introduction of Apollo Spicy Jalapeno and Apollo Roasted Garlic and Herb.
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A) a company's written defense for the use of hazardous material
B) an email to the employees in a company detailing the changes in company policy
C) a routine letter to a supplier acknowledging the receipt of raw materials
D) a report containing an employee's quarterly performance review
E) a supplier's presentation to encourage a company to do business with him
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