Question 1

Two important planning aspects of corporate public policy include

Accepted Answer

A)   external and internal scanning.
B)   short-term goals and long-term objectives.
C)   issues management and crisis management.
D)   task forces at the board level and top management level.

Question 2

In a study by Miles, he found that companies that ranked best in corporate social performance

Accepted Answer

A)   Employed an individual or adversarial external affairs strategy.
B)   Employed public affairs consultants.
C)   spent the least on their public affairs departments.
D)   none of the above.

Question 3

Political legitimacy of the organization is addressed in the enterprise level strategy.

Accepted Answer

A) True 
 B)False

Question 4

Which one of the following follows the strategy formulation stage in the strategic management process?

Accepted Answer

A)   goal formulation
B)   strategy evaluation
C)   strategy implementation
D)   strategic control

Question 5

Which of the following is not one of the four major components of the strategy formulation?

Accepted Answer

A)   identification and appraisal of the firm's strengths and weaknesses
B)   identification and appraisal of opportunities and threats in the environment
C)   identification and appraisal of personal values and aspirations of management
D)   all of the above D

Question 6

Another name for external affairs strategy is

Accepted Answer

A)   corporate strategy.
B)   public affairs strategy.
C)   environmental scanning.
D)   enterprise-level strategy.

Question 7

The question "What business are we in or should we be in?" refers to which key strategy levels?"

Accepted Answer

A)   enterprise-level strategy
B)   corporate-level strategy
C)   business-level strategy
D)   functional-level strategy C

Question 8

In a study of external affairs strategy, Miles found that firms with high business exposure to the social environment require more simple external affairs units.

Accepted Answer

A) True 
 B)False

Question 9

It has been found that the complexity of the environment has required PA officers to focus more on management and less on PA specialty work such as lobbying.

Accepted Answer

A) True 
 B)False

Question 10

A study of international public affairs revealed that

Accepted Answer

A)   the international realm is less important than it was initially thought.
B)   most firms felt their international PA programs were "less than adequate."
C)   issues management does not work in the international arena.
D)   PA units headed up by non-U.S. citizens were more effective than those headed up by United States citizens.

Question 11

The public affairs function as we know it today

Accepted Answer

A)   is outmoded.
B)   is an outgrowth of the social activism of the 1960s.
C)   is a product of post-World War II preoccupation with management professionalism.
D)   was first introduced by Ralph Nader.

Question 12

Enterprise-level strategy has no relationship with societal-level strategy.

Accepted Answer

A) True 
 B)False

Question 13

For business ethics to have any meaning it must be linked to business strategy.

Accepted Answer

A) True 
 B)False

Question 14

All the following are major PA activities except

Accepted Answer

A)   community relations.
B)   media relations.
C)   employee benefits.
D)   corporate contributions.

Question 15

Which of the following is not one of the four primary reasons that public affairs blossomed in the 1960s?

Accepted Answer

A)   growing magnitude and impact of government
B)   changing nature of the political system
C)   growing recognition by business that it was being outflanked by interests that were counter to its own on a number of policy matters
D)   all of the above

Question 16

Companies such as IBM, Avon, and Dow Corning are so well managed that they have not seen a need for developing an international public affairs program.

Accepted Answer

A) True 
 B)False

Question 17

In a study of external affairs strategy, Robert Miles found that the companies that ranked best in corporate social performance employed an individual or adversarial external affairs strategy.

Accepted Answer

A) True 
 B)False

Question 18

The extent to which a firm attempts to identify social or public issues, analyze them and integrate them into its strategic management processes is another major indicator of enterprise-level strategic thinking.

Accepted Answer

A) True 
 B)False

Question 19

The following are all key stages of environmental analysis except

Accepted Answer

A)   scanning
B)   monitoring.
C)   forecasting.
D)   costing.

Question 20

There are two key strategy levels.

Accepted Answer

A) True 
 B)False  False

Exam 4: Strategic Management and Corporate Public Affairs

Two important planning aspects of corporate public policy include

Correct AnswerverifiedShow Answer

In a study by Miles, he found that companies that ranked best in corporate social performance

Correct AnswerverifiedShow Answer

Political legitimacy of the organization is addressed in the enterprise level strategy.

Correct AnswerverifiedShow Answer

Which one of the following follows the strategy formulation stage in the strategic management process?

Correct AnswerverifiedShow Answer

Which of the following is not one of the four major components of the strategy formulation?

Correct AnswerverifiedD

Another name for external affairs strategy is

Correct AnswerverifiedShow Answer

The question "What business are we in or should we be in?" refers to which key strategy levels?"

Correct AnswerverifiedC

In a study of external affairs strategy, Miles found that firms with high business exposure to the social environment require more simple external affairs units.

Correct AnswerverifiedShow Answer

It has been found that the complexity of the environment has required PA officers to focus more on management and less on PA specialty work such as lobbying.

Correct AnswerverifiedShow Answer

A study of international public affairs revealed that

Correct AnswerverifiedShow Answer

The public affairs function as we know it today

Correct AnswerverifiedShow Answer

Enterprise-level strategy has no relationship with societal-level strategy.

Correct AnswerverifiedShow Answer

For business ethics to have any meaning it must be linked to business strategy.

Correct AnswerverifiedShow Answer

All the following are major PA activities except

Correct AnswerverifiedShow Answer

Which of the following is not one of the four primary reasons that public affairs blossomed in the 1960s?

Correct AnswerverifiedShow Answer

Companies such as IBM, Avon, and Dow Corning are so well managed that they have not seen a need for developing an international public affairs program.

Correct AnswerverifiedShow Answer

In a study of external affairs strategy, Robert Miles found that the companies that ranked best in corporate social performance employed an individual or adversarial external affairs strategy.

Correct AnswerverifiedShow Answer

The extent to which a firm attempts to identify social or public issues, analyze them and integrate them into its strategic management processes is another major indicator of enterprise-level strategic thinking.

Correct AnswerverifiedShow Answer

The following are all key stages of environmental analysis except

Correct AnswerverifiedShow Answer

There are two key strategy levels.

Correct AnswerverifiedFalse

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D

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C

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False