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Exam 24: International Marketing Research

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Question 41

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________ involves a bilingual translator translating the questionnaire directly from a base language to the respondent's language.

A) Back translation
B) Indirect translation
C) Direct translation
D) Parallel translation

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Question 42

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Home-country laws may also apply while conducting business or marketing research in foreign countries.

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Question 43

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From the standpoint of international marketing research,product laws include those dealing with all of the following except ________.

When conducting marketing research abroad,researchers must,adopt the ethical guidelines of not only the domestic country but the host country as well.

The English list of values concepts of ________ and ________ could not be precisely translated into German.

Conceptual equivalence is a type of ________ equivalence.

Explain why back translation and parallel translation are needed.

In developing countries,demand typically exceeds supply,and there is little concern about customer satisfaction,especially when the level of competition is low.

In the United States and Canada,the use of e-mail and the Internet for conducting surveys is growing with business and international respondents and also with households.

When conducting international marketing research,the researcher should consider the differences in all of the following except ________.

Promotional sales are an integral component of marketing effort in the United States.On the other hand,in countries with shortage economies,where the market is dominated by the sellers,consumers view sales with suspicion because they believe that the product being promoted is of poor quality.This situation displays a lack of ________.

Which is a disadvantage when considering marketing products in the EC?

The contractual arrangements of in-home personal interviews can vary considerably across countries.

International calls obtain a high response rate but the results have not been found to be stable.

Three massive markets have developed since the end of the Cold War,some of which will require significant amounts of market research before entrance into that market can occur.The three markets are the Americas,Europe,and China.

Telephone penetration is a serious consideration when doing international marketing research.In Great Britain telephone penetration is only about ________,although cell phone penetration is higher.

Construct equivalence is comprised of conceptual equivalence,functional equivalence,and item equivalence.

Telephone interviews are most useful with relatively upscale consumers who are accustomed to business transactions by phone.

Laws on pricing deal with all of the following except ________.

The fact that computers,the Internet,and electronic information transfer have yet to make an impact in rural areas is a consideration found in the ________ of the framework for international marketing research.