Question 1

All of the following are examples of "on demand" companies except:

Accepted Answer

A)   Uber.
B)   Airbnb.
C)   Lyft.
D)   Instacart.
E)   Yummly.

Question 2

Compared to traditional goods, digital goods have:

Accepted Answer

A)   lower costs of production.
B)   higher marginal costs per unit.
C)   equivalent copying costs.
D)   similar inventory costs.
E)   lower distribution costs.

Question 3

Which of the following is the fastest growing form of location-based service in 2015?

Accepted Answer

A)   Geosocial services
B)   Geoinformation services
C)   On-demand economy firms
D)   Geomapping
E)   Geoadvertising

Question 4

Which of the following is not one of the four main types of e-commerce presence?

Accepted Answer

A)   Social media
B)   Offline media
C)   Blog
D)   Email
E)   website

Question 5

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary. A sample answ...

Question 6

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Accepted Answer

A)   Community provider
B)   Service provider
C)   Market creator
D)   Transaction broker
E)   E-tailer

Question 7

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False  True

Question 8

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Accepted Answer

A)   prediction markets.
B)   behavioral targeting.
C)   long-tail marketing.
D)   crowdsourcing.
E)   social sign-on.

Question 9

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A)   Website plan
B)   Web mission statement
C)   Functional website
D)   Social media plan
E)   Mobile media plan

Question 11

Which of the following is the fastest growing format of online advertising?

Accepted Answer

A)   Search engine ads
B)   Video ads
C)   Rich media ads
D)   Classified ads
E)   Email

Question 12

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False  False

Question 13

Web personalization is used primarily as a marketing tool.

Accepted Answer

A) True 
 B)False

Question 14

Reducing the business process layers in a distribution channel is called:

Accepted Answer

A)   disintermediation.
B)   BPR.
C)   market segmentation.
D)   network effects.
E)   dynamic pricing.

Question 15

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing, the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller. For instance, online retailers from Amazon to Walmart change prices on many products based on time of day, demand for the product, and users' prior visits to their sites. Using big data analytics, some online firms can adjust prices at the individual level based on behavioral targeting parameters such as whether the consumer is a price haggler (who will receive a lower price offer) versus a person who accepts offered prices and does not search for lower prices. Prices can also vary by zip code, based on economic characteristics of the purchaser's geographic location. Uber, along with other ride services, uses surge pricing to adjust prices of a ride based on demand.

Question 16

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Accepted Answer

A)   Ubiquity
B)   Global reach
C)   Universal standards
D)   Social technology
E)   Personalization

Question 17

Disintermediation has which of the following effects?

Accepted Answer

A)   It reduces the ties between consumers and businesses.
B)   It lowers costs to the consumer.
C)   It increases costs of manufacturing.
D)   It reduces the cost of advertising.
E)   It has no impact.

Question 18

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target...

Question 19

Craigslist is an example of:

Accepted Answer

A)   C2C e-commerce.
B)   B2B e-commerce.
C)   B2C e-commerce.
D)   M-commerce.
E)   B2G e-commerce.

Question 20

Automobile manufacturing is an example of a vertical market.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, Digital Goods

All of the following are examples of "on demand" companies except:

Correct Answer
verified

Compared to traditional goods, digital goods have:

Correct Answer
verified

Which of the following is the fastest growing form of location-based service in 2015?

Correct Answer
verified

Which of the following is not one of the four main types of e-commerce presence?

Correct Answer
verified

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Correct Answer
verified
Student answers will vary. A sample answ...
View Answer

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Correct Answer
verified

The Internet shrinks information asymmetry.

Correct Answer
verified
True

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Correct Answer
verified

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Correct Answer
verified

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Correct Answer
verified

Which of the following is the fastest growing format of online advertising?

Correct Answer
verified

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Correct Answer
verified
False

Web personalization is used primarily as a marketing tool.

Correct Answer
verified

Reducing the business process layers in a distribution channel is called:

Correct Answer
verified

What is dynamic pricing and how is it used in e-commerce?

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Correct Answer
verified

Disintermediation has which of the following effects?

Correct Answer
verified

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct Answer
verified
In personalization, merchants can target...
View Answer

Craigslist is an example of:

Correct Answer
verified

Automobile manufacturing is an example of a vertical market.

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

All of the following are examples of "on demand" companies except:

Correct AnswerverifiedShow Answer

Compared to traditional goods, digital goods have:

Correct AnswerverifiedShow Answer

Which of the following is the fastest growing form of location-based service in 2015?

Correct AnswerverifiedShow Answer

Which of the following is not one of the four main types of e-commerce presence?

Correct AnswerverifiedShow Answer

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Correct AnswerverifiedStudent answers will vary. A sample answ...View AnswerShow Answer

Which of the following Internet business models involves creating an online digital environment that enables people with like interests to share information?

Correct AnswerverifiedShow Answer

The Internet shrinks information asymmetry.

Correct AnswerverifiedTrue

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

Correct AnswerverifiedShow Answer

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

Correct AnswerverifiedShow Answer

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Correct AnswerverifiedShow Answer

Which of the following is the fastest growing format of online advertising?

Correct AnswerverifiedShow Answer

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Correct AnswerverifiedFalse

Web personalization is used primarily as a marketing tool.

Correct AnswerverifiedShow Answer

Reducing the business process layers in a distribution channel is called:

Correct AnswerverifiedShow Answer

What is dynamic pricing and how is it used in e-commerce?

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Correct AnswerverifiedShow Answer

Disintermediation has which of the following effects?

Correct AnswerverifiedShow Answer

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct AnswerverifiedIn personalization, merchants can target...View AnswerShow Answer

Craigslist is an example of:

Correct AnswerverifiedShow Answer

Automobile manufacturing is an example of a vertical market.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Student answers will vary. A sample answ...
View Answer

Correct Answer
verified

Correct Answer
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True

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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In personalization, merchants can target...
View Answer

Correct Answer
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Correct Answer
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