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Exam 3: The Global Marketing Environment

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Question 31

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According to the textbook,a manager's duties in an environmental analysis include

A) checking information for accuracy,resolving inconsistencies,and assigning significance to the findings.
B) observation and assessment.
C) conducting research,assessment,and reporting.
D) observation,market research,and fact finding.
E) checking the company database,conducting research,and reporting.

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Question 32

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Dell Computer collects information about a wide variety of competitive,economic,political,legal and regulatory,technological,and sociocultural forces that affect its marketing activities.This process is called

A) environmental scanning.
B) survey of environment.
C) marketing.
D) environmental analysis.
E) marketing information processing.

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Question 33

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Which of the following statements about self-regulatory programs is false?

Use the following to answer the questions. A new U.S.automobile company,Specialty Motors,was established in 2004.In 2008,a recession caused disposable income to decline,and the annual amount of dollars spent by consumers for automobiles dropped drastically.Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression.No matter what happened,Specialty Motors was also worried about an impending global steel shortage,which would make a big difference in its future marketing plans.The economy might recover from the recession,but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight.All in all,the future looked dismal for Specialty Motors. -Refer to Scenario 3.2.Specialty Motors views Toyota Corolla and Honda Accord as ____ competitors.

If political officials have positive feelings toward particular firms or industries,they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods.At the same time,the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while.Which of the following best describes Nabisco's action?

What national self-regulatory organization screens ads?

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

The number of single men and women living alone is declining.

The major forces that make up the consumerism movement are consumer organizations and business organizations.

Organizations that provide smoke-free environments or low-fat products are responding to changes in

The major source of cultural values is the family.

In its advertisements,Johnson's Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men.Members of the NARB believe the claim is unsupportable.What action can the NARB take?

An individual can have a high income and very little wealth.

Consumer confidence and willingness to spend begins to increase during periods of ____,and marketers must remain very flexible to make the necessary adjustments.

In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor.The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

The Better Business Bureau is probably the best-known

Through technology assessment,managers try to foresee the effects of new products and processes on the firm's operations and on society.