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In 1936, pollsters at the Literary Digest were guilty of ______ when they mistakenly predicted a presidential victory for Alf Landon over Franklin Roosevelt by polling people whose names came from the telephone book and automobile registration records.


A) probability sampling
B) illusion of salience
C) random dialing
D) selection bias
E) push polling

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The small group selected by pollsters to represent the entire population is called the


A) validity quotient.
B) reliability quotient.
C) sample.
D) quota.
E) hypothesis.

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During the formation of an individual's initial political orientation, the influence of family counts for very little.

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Push polls are scientific surveys designed to assess the public's support for a policy or candidate by using a probability sample.

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If a person does not know anything about a proposed piece of legislation but supports it because Barack Obama endorsed it, we would say the person


A) fell prey to the illusion of saliency.
B) was an example of the bandwagon effect.
C) committed a sampling error.
D) was an example of the bellwether effect.
E) reached his or her decision through the use of an informational shortcut.

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Which of the following best characterizes the Clinton White House's attempts to influence public opinion?


A) The Clinton White House used techniques similar to those used in election campaigns to bolster popular enthusiasm for White House initiatives.
B) The Clinton White House made no attempts to influence public support for White House initiatives.
C) Clinton refused to employ any political consultants or pollsters in his administration.
D) The Clinton White House almost never communicated with representatives from the departments of the executive branch about how to coordinate the president's public relations efforts.
E) Despite the advice of some of his supporters, Clinton refused to establish a political "war room" to plan his administration's public relations efforts.

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Which of the following was not part of the Bush administration's effort to maintain support for its war on terror?


A) presidential speeches
B) press conferences
C) press releases
D) media appearances by administration officials
E) donations to academic institutions

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The concept of a marketplace of ideas refers to


A) important changes in copyright and patent laws that have restricted Americans' access to free information.
B) the competition between varying opinions and ideas that are aired in public forums.
C) the use of opinion pollsters who market a politician's speeches, ideas, and votes.
D) the explosion of information brought on by the Internet and other advances in electronic communication.
E) the elimination of government regulations on broadcast media such as radio and television.

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When George W. Bush supporters called conservative white voters during the 2000 South Carolina Republican primary to ask if they would be more or less likely to vote for John McCain if they knew that he had fathered an illegitimate black child, it was an example of


A) a push poll.
B) a bandwagon poll.
C) a saliency illusion.
D) a selection bias.
E) a nonresponse bias.

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______ are used by researchers to measure public opinion on sensitive issues without letting respondents know what information is being sought.


A) Simple random samples
B) List experiments
C) Push polls
D) Bandwagon effects
E) Face-to-face surveys

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"Retail politics" refers to


A) the fact that voters always vote for candidates who best represent their own self-interest.
B) attempts made by political machines in the nineteenth century to buy votes from citizens through cash payments.
C) debates about how extensively government should regulate the manufacture and sale of consumer goods.
D) campaigns where candidates meet citizens face-to-face to discuss politics.
E) government-run auctions to sell public property.

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Cell phones and caller ID have dramatically reduced the problem of selection bias in public opinion surveys.

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One recent survey showed that two-thirds of Americans believe the government is spending "too little" money on "assistance for the poor." Yet, another survey conducted at the same time found that only one-tenth of Americans believe that the government is spending "too little" on "welfare." This example shows that


A) selection bias must always be considered when interpreting the results from a poll.
B) small differences in the wording of a question can lead to very different response patterns.
C) the findings from some polling agencies should not be trusted.
D) polling can never be used to understand public opinion on any issue.
E) the results from push polls are often inconsistent.

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The transition many white southerners made from the Democratic to the Republican Party is a good example of


A) the changes in political conditions and circumstances in the South, rather than in opinions or values.
B) the growing conservative ideology in the South.
C) the growing liberal ideology in the South.
D) the rise of labor unions and other associations in the South.
E) the growth in patriotism in the South.

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Conservatives are more likely than liberals to support


A) government regulation of business.
B) abortion rights.
C) school prayer.
D) the expansion of government activity.
E) gay rights.

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The United States is a nation without political ideologies.

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Which of the following statements about the relationship between public opinion and government policy is most accurate?


A) Public opinion always shifts in opposition to government policy once the policy has been implemented.
B) Public opinion always shifts in favor of government policy once the policy has been implemented.
C) Shifts in public opinion almost never lead to changes in government policy.
D) Shifts in public opinion always lead to changes in government policy.
E) Although there is no one-to-one correlation between public opinion and government policy, shifts in public opinion on particular issues frequently lead to changes in government policy.

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Research into public opinion and public policy has shown that


A) every citizen has an equally strong influence over politics and public policy decisions.
B) more affluent and more educated citizens have a disproportionate influence over politics and public-policy decisions.
C) less affluent and less educated citizens have a disproportionate influence over politics and public policy decisions.
D) nonvoters have a disproportionate influence over politics and public policy decisions.
E) the opinions of members of the public have no influence whatsoever over politics and public policy decisions.

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David Hume said that government rests on public opinion alone. Explain the relationship between government and opinion. How do governmental actors try to shape opinion? What is the proper relationship between public opinion and policy?

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David Hume's statement that government r...

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What is the difference between a value and an ideology? Describe some of the characteristics and beliefs that define both liberalism and conservatism in contemporary American politics. What are the main differences between these two ideologies in terms of their emphasis on core American values? What are their points of agreement?

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A value is a principle or standard that ...

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