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Exam 13: Promotion and Pricing Strategies

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Question 51

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Advertising, sales promotion, direct marketing, and public relations are examples of ______.

A) order processing
B) personal selling
C) nonpersonal selling
D) creative selling

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Question 52

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Profitability objectives are perhaps the most common objectives included in the strategic plans of most firms.

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Question 53

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McDonald's including a toy in each Happy Meal purchase is an example of a premium.

Television ads by State Farm warning drivers against texting while driving are a type of institutional advertisement.

Which of the following is NOT an element of a promotional strategy?

What can a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?

______ is a form of promotional strategy that focuses on advertising, sales promotion, direct marketing, and public relations.

In order to avoid price competition that results in price wars, a firm may adopt all of the following to stay in business, EXCEPT ______.

Most marketing situations require combinations of pushing and pulling strategies.

Although a salesperson's work can vary significantly from one company to another, it usually involves a mix of creative selling, missionary selling, and ______.

Briefly discuss what is meant by the price-quality relationship.

Describe and provide examples of the two basic types of advertising.

Which of the following statements regarding price and quality is supported by research?

Complete the following using the terms listed below. -A ______ pricing strategy sets a low price as a major marketing tactic.

Texaco and Shell are located directly across the street from one another. Texaco lowers its price for regular unleaded by 5 cents, and Shell quickly follows suit. What pricing objective is Shell using?

Business costs that change with the level of production are called ______ costs.

An ad claiming that Brand A works better than Brand B is an example of reminder-oriented advertising.

A pulling strategy relies less on advertising than does a pushing strategy.

Mailing out samples is particularly useful in promoting ______.

When a cereal company keeps the package size the same but fills it with more air than previously included, the manufacturer is trying to increase profits through volume objectives.