Question 1

The study of culture tells us that:

Accepted Answer

A)   the way "our" culture lives tends to be the most efficient.
B)   there are many ways to view the same symbol.
C)   most foreign cultures are primitive.
D)   most cultures don't understand the meaning of morals.

Question 2

The United States has laws that prohibit cockfighting.People in Bali might say that people in the United States are:

Accepted Answer

A)   culturally advanced.
B)   more moral.
C)   ethnocentric.
D)   from high culture.

Question 3

Culture tends to be:

Accepted Answer

A)   stable.
B)   relative.
C)   concrete.
D)   natural.

Question 4

Which of the following has been found to be disproportionately more common in lower-income schools and advertises in U.S.high schools in exchange for providing televisions,video equipment,and satellite dishes?

Accepted Answer

A)   MTV
B)   ESPN
C)   Channel One
D)   Food Network

Question 5

The act of turning media against itself,such as the actions of Rockin' Rollen and Adbusters,is called:

Accepted Answer

A)   culture jamming.
B)   hegemony.
C)   domination.
D)   reflection theory.

Question 6

Everything in our constructed environment,including technology,buildings,furniture,clothing,and books,is part of our:

Accepted Answer

A)   subculture.
B)   counterculture.
C)   nonmaterial culture.
D)   material culture.

Question 7

A group of protestors blocking the entrance to the campus administration building refuse to leave.When the police begin spraying them with tear gas,Gramsci would say that the police are practicing:

Accepted Answer

A)   socialization.
B)   hegemony.
C)   domination.
D)   rebellion.

Question 8

Most broadcasting companies are privately owned in the United States and are supported financially by advertising.This means they are likely to reflect the biases of their owners and backers.Knowing that the press is not free suggests that there is a:

Accepted Answer

A)   political economy of the media.
B)   liberal media.
C)   media controlled by antitrust laws.
D)   cooperative economy.

Question 9

Ideologies are:

Accepted Answer

A)   systems that change only when massive revolutions take place in particular societies.
B)   systems that remain constant over time.
C)   often brought into question when certain aspects of that ideology are challenged.
D)   no longer existent in modern societies.

Question 10

Legitimate advertisers tend to view culture jamming as:

Accepted Answer

A)   a boost to sales of their products.
B)   negative.
C)   another way to increase competition.
D)   a way to bring attention to the positive aspects of their products.

Question 11

The first interracial kiss in a film took place in:

Accepted Answer

A)   1890.
B)   1920.
C)   1945.
D)   1967.

Question 12

The first form of mass media was the:

Accepted Answer

A)   television.
B)   book.
C)   silent film.
D)   billboard.

Question 13

Media centralization refers to:

Accepted Answer

A)   the fact that, as digital devices become more common, fewer and fewer people who can afford all of them are granted access to the media.
B)   the movement of the media production industry to California in the mid-twentieth century.
C)   the fact that fewer and fewer groups own more and more of the media.
D)   the role of the computing cloud in making data and information increasingly accessible from remote locations.

Question 14

Research questions such as why fairy tales often begin with a mother's death are an example of the analysis of media content stemming from Gramsci's work and known as:

Accepted Answer

A)   the functional analysis.
B)   psychoanalysis.
C)   meta-analysis.
D)   textual analysis.

Question 15

Jean Kilbourne's college lectures and film,Killing Us Softly (1979) ,examine which of the following issues?

Accepted Answer

A)   racism in the media
B)   gun violence in the media
C)   homophobia in the media
D)   sexism in the media

Question 16

Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to:

Accepted Answer

A)   Auguste Comte.
B)   Karl Marx.
C)   Herbert Gans.
D)   Dalton Conley.

Question 17

Gendered behaviors,such as wearing dresses and high heels,are examples of learned behaviors that are not natural or universal,and are known as:

Accepted Answer

A)   subcultures.
B)   cultural scripts.
C)   material culture.
D)   counterculture.

Question 18

The experience of internalizing a culture's norms,values,and the like,is known as:

Accepted Answer

A)   socialization.
B)   ideology.
C)   hegemony.
D)   reflection.

Question 19

Norms are to ____________ as values are to ____________.

Accepted Answer

A)   attitudes; behavior
B)   behavior; attitudes
C)   consistency; change
D)   change; consistency

Question 20

One of the two main categories of culture that includes values,beliefs,norms,and behaviors is known as:

Accepted Answer

A)   subculture.
B)   counterculture.
C)   nonmaterial culture.
D)   material culture.

Exam 3: Culture and Media

Ideologies are:

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The United States has laws that prohibit cockfighting.People in Bali might say that people in the United States are:

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Legitimate advertisers tend to view culture jamming as:

Correct AnswerverifiedShow Answer

A group of protestors blocking the entrance to the campus administration building refuse to leave.When the police begin spraying them with tear gas,Gramsci would say that the police are practicing:

Correct AnswerverifiedShow Answer

The experience of internalizing a culture's norms,values,and the like,is known as:

Correct AnswerverifiedShow Answer

Media centralization refers to:

Correct AnswerverifiedShow Answer

Jean Kilbourne's college lectures and film,Killing Us Softly (1979) ,examine which of the following issues?

Correct AnswerverifiedShow Answer

The first interracial kiss in a film took place in:

Correct AnswerverifiedShow Answer

Research questions such as why fairy tales often begin with a mother's death are an example of the analysis of media content stemming from Gramsci's work and known as:

Correct AnswerverifiedShow Answer

Most broadcasting companies are privately owned in the United States and are supported financially by advertising.This means they are likely to reflect the biases of their owners and backers.Knowing that the press is not free suggests that there is a:

Correct AnswerverifiedShow Answer

The first form of mass media was the:

Correct AnswerverifiedShow Answer

The study of culture tells us that:

Correct AnswerverifiedShow Answer

Everything in our constructed environment,including technology,buildings,furniture,clothing,and books,is part of our:

Correct AnswerverifiedShow Answer

The act of turning media against itself,such as the actions of Rockin' Rollen and Adbusters,is called:

Correct AnswerverifiedShow Answer

Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to:

Correct AnswerverifiedShow Answer

Norms are to ____________ as values are to ____________.

Correct AnswerverifiedShow Answer

Gendered behaviors,such as wearing dresses and high heels,are examples of learned behaviors that are not natural or universal,and are known as:

Correct AnswerverifiedShow Answer

Culture tends to be:

Correct AnswerverifiedShow Answer

Which of the following has been found to be disproportionately more common in lower-income schools and advertises in U.S.high schools in exchange for providing televisions,video equipment,and satellite dishes?

Correct AnswerverifiedShow Answer

One of the two main categories of culture that includes values,beliefs,norms,and behaviors is known as:

Correct AnswerverifiedShow Answer

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Norms are to as values are to .

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