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A firm in monopolistic competition maximizes its profit by producing so that:


A) MC = ATC.
B) MC = AR.
C) MC = MR.
D) MC = P.

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The model of monopolistic competition characterizes the market for plumbing services. This market is initially in long-run equilibrium, but then there is an increase in the market demand for plumbing services. We expect that in the long run, the economic profits of typical firms will be:


A) typical of those earned by monopoly firms.
B) negative.
C) zero.
D) positive but less than the level typically earned by monopoly firms.

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Use the following to answer questions Figure: The Restaurant Market Use the following to answer questions  Figure: The Restaurant Market   -(Figure: The Restaurant Market)  The figure The Restaurant Market shows curves facing a typical restaurant. Assume that many firms, differentiated products, and easy entry and exit characterize the restaurant market. For the restaurant shown here, the profit-maximizing price is: A)  P<sub>1</sub>. B)  P<sub>2</sub>. C)  P<sub>3</sub>. D)  Not enough information is given to answer the question. -(Figure: The Restaurant Market) The figure The Restaurant Market shows curves facing a typical restaurant. Assume that many firms, differentiated products, and easy entry and exit characterize the restaurant market. For the restaurant shown here, the profit-maximizing price is:


A) P1.
B) P2.
C) P3.
D) Not enough information is given to answer the question.

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Use the following to answer questions Figure: Profits in Monopolistic Competition Use the following to answer questions  Figure: Profits in Monopolistic Competition   -(Figure: Profits in Monopolistic Competition)  Look at the figure Profits in Monopolistic Competition. A long-run equilibrium is illustrated at the profit-maximizing price _____ in panel _____. A)  A; (A)  B)  E; (B)  C)  B; (A)  D)  N; (C) -(Figure: Profits in Monopolistic Competition) Look at the figure Profits in Monopolistic Competition. A long-run equilibrium is illustrated at the profit-maximizing price _____ in panel _____.


A) A; (A)
B) E; (B)
C) B; (A)
D) N; (C)

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An industry characterized by many firms producing similar but differentiated products in a market with easy entry and exit is called:


A) perfectly competitive.
B) monopolistic.
C) monopolistically competitive.
D) oligopolistic.

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In the short run, a monopolistically competitive firm produces at the optimal level of output and is earning positive economic profits. Which of the following must be TRUE for this firm?


A) MR = MC and P = ATC.
B) MR = MC and P > ATC.
C) MR > MC and P = ATC.
D) P = MR = MC > ATC.

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In the long run, monopolistically competitive firms tend to have:


A) high economic profits.
B) zero economic profits.
C) negative economic profits.
D) substantial economic losses.

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The profit-maximizing rule MC = MR is followed by firms operating in:


A) monopolistic competition but not perfect competition.
B) perfect competition but not monopolistic competition.
C) either monopolistic competition or perfect competition, depending on the costs of production.
D) both monopolistic competition and perfect competition.

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When initially a monopolistically competitive industry earns economic profit, the result of competition among sellers is usually that:


A) the price of the product increases to monopoly level.
B) the price of the product quickly reaches the perfectly competitive level.
C) firms in the industry gain market share.
D) firms in the industry lose market share.

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In large shopping malls, the retail clothing market is most illustrative of:


A) monopolistic competition.
B) monopoly.
C) perfect competition.
D) perfect oligopoly.

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Use the following to answer questions Figure: The Restaurant Market Use the following to answer questions  Figure: The Restaurant Market   -The model of monopolistic competition characterizes a city's market for plumbing services. Suppose that the market is initially in long-run equilibrium, and then demand for plumbing services increases. In the short run, plumbing services' price will _____ and output will _____. A)  fall; fall B)  not change; not change C)  rise; rise D)  rise; fall -The model of monopolistic competition characterizes a city's market for plumbing services. Suppose that the market is initially in long-run equilibrium, and then demand for plumbing services increases. In the short run, plumbing services' price will _____ and output will _____.


A) fall; fall
B) not change; not change
C) rise; rise
D) rise; fall

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Use the following to answer questions Figure: Firms in Monopolistic Competition Use the following to answer questions  Figure: Firms in Monopolistic Competition   -(Figure: Firms in Monopolistic Competition)  In panel (A)  of the figure Firms in Monopolistic Competition, economic profit per unit is: A)  KL. B)  LO. C)  MN. D)  NO. -(Figure: Firms in Monopolistic Competition) In panel (A) of the figure Firms in Monopolistic Competition, economic profit per unit is:


A) KL.
B) LO.
C) MN.
D) NO.

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If a firm operating in monopolistic competition is producing a quantity that generates MC > MR, then the marginal decision rule tells us that profit:


A) can be increased by increasing production.
B) can be increased by decreasing production.
C) can be increased by decreasing the price.
D) is maximized only if MC = P.

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Use the following to answer questions Figure: Firms in Monopolistic Competition Use the following to answer questions  Figure: Firms in Monopolistic Competition   -(Figure: Firms in Monopolistic Competition)  In panel (C)  of the figure Firms in Monopolistic Competition, the profit-maximizing quantity of output is determined by the intersection at point: A)  U. B)  V. C)  W. D)  X. -(Figure: Firms in Monopolistic Competition) In panel (C) of the figure Firms in Monopolistic Competition, the profit-maximizing quantity of output is determined by the intersection at point:


A) U.
B) V.
C) W.
D) X.

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Use the following to answer questions Figure: Firms in Monopolistic Competition Use the following to answer questions  Figure: Firms in Monopolistic Competition   -(Figure: Firms in Monopolistic Competition)  Look at the figure Firms in Monopolistic Competition. There will be a negative economic profit (or an economic loss)  earned at the profit-maximizing price _____ in panel _____. A)  G; (A)  B)  H; (B)  C)  I; (C)  D)  J; (C) -(Figure: Firms in Monopolistic Competition) Look at the figure Firms in Monopolistic Competition. There will be a negative economic profit (or an economic loss) earned at the profit-maximizing price _____ in panel _____.


A) G; (A)
B) H; (B)
C) I; (C)
D) J; (C)

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Product differentiation under monopolistic competition means that each firm:


A) charges a slightly different price.
B) has a pure monopoly.
C) maximizes profit where MC = P.
D) faces a horizontal demand curve.

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Monopolistic competition is an industry structure characterized by:


A) a product with no close substitutes.
B) a horizontal demand curve.
C) a large number of firms.
D) barriers to entry and exit.

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A monopolistically competitive industry is characterized by a _____ number of firms producing _____ products; it has _____ entry.


A) small; identical; barriers to
B) small; similar; relatively easy
C) large; similar; relatively easy
D) large; identical; relatively easy

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Use the following to answer questions Figure: Profits in Monopolistic Competition Use the following to answer questions  Figure: Profits in Monopolistic Competition   -(Figure: Profits in Monopolistic Competition)  Look at the figure Profits in Monopolistic Competition. A positive economic profit is earned if the profit-maximizing price is _____ in panel _____. A)  E; (B)  B)  B; (A)  C)  A; (A)  D)  N; (C) -(Figure: Profits in Monopolistic Competition) Look at the figure Profits in Monopolistic Competition. A positive economic profit is earned if the profit-maximizing price is _____ in panel _____.


A) E; (B)
B) B; (A)
C) A; (A)
D) N; (C)

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Use the following to answer questions Figure: Firms in Monopolistic Competition Use the following to answer questions  Figure: Firms in Monopolistic Competition   -(Figure: Firms in Monopolistic Competition)  Look at the figure Firms in Monopolistic Competition. A positive economic profit will be earned if the profit-maximizing price is _____ in panel _____. A)  F; (A)  B)  G; (A)  C)  H; (B)  D)  I; (C) -(Figure: Firms in Monopolistic Competition) Look at the figure Firms in Monopolistic Competition. A positive economic profit will be earned if the profit-maximizing price is _____ in panel _____.


A) F; (A)
B) G; (A)
C) H; (B)
D) I; (C)

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