Question 1

Efficiency and individualism are both values of the modern period.

Accepted Answer

A) True 
 B)False

Question 2

James Joyce's Finnegans Wake challenges readers to decode its complex narrative.

Accepted Answer

A) True 
 B)False

Question 3

The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.

Accepted Answer

The answer of The final step in the critical process,...

Question 4

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

Accepted Answer

A) True 
 B)False

Question 5

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

Accepted Answer

A) True 
 B)False

Question 6

Use the following to answer questions:
Matching
Match the following stages in developing a critical perspective with their correct characteristics.
-Description

Accepted Answer

A)  Identify central characters, conflicts, topics, and themes
B)  Make an informed judgment
C)  Answer the question "So what?"
D)  Look for patterns
E)  Take action as a citizen

Question 7

The common denominator that makes both our entertainment and information cultures compelling is ____________________.

Accepted Answer

The answer of The common denominator that makes both our...

Question 8

Selective exposure ___________.

Accepted Answer

A)  is a TV show about the quirky inhabitants of a remote town in Alaska
B)  refers to the process of media gatekeepers selecting information to which an audience will be exposed
C)  deals with how much time audiences choose to spend with any media
D)  refers to the fact that people tend to seek out messages that agree with what they already believe
E)  refers to early film development techniques

Question 9

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Accepted Answer

A)  When?
B)  How many?
C)  Who?
D)  So what?
E)  Where?

Question 10

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

Accepted Answer

A)  Popular culture is formulaic and repetitive.
B)  Popular culture simply exploits and recycles high culture to lesser effect.
C)  Popular culture debases our taste for finer culture.
D)  Popular culture creates a greater appetite for high culture, making high culture less elite.
E)  The abundance of pop culture material leaves consumers with less time and money to spend on high culture.

Question 11

Celebrating populism in postmodern culture can result in _______.

Accepted Answer

A)  political leaders talking about their love of expensive wine, fancy French cheese, country club memberships, and an Ivy League education
B)  political leaders telling stories that are meant to resonate with the middle-class
C)  political leaders talking about well-respected and peer-reviewed scientific studies
D)  political leaders openly supporting big corporations
E)  None of the above options is correct.

Question 12

According to your textbook, a major concern of critics of contemporary culture is _______.

Accepted Answer

A)  dull and boring television
B)  making sure networks have enough money to continue making programs
C)  overly restrained talk shows that are too polite to discuss difficult topics
D)  children being bombarded by too many television commercials
E)  the lack of information available to consumers

Question 13

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Accepted Answer

A)  We no longer use older technologies like the radio.
B)  Cyberbullying and phishing are two consequences of the development of new technologies.
C)  Traditional leaders in communication have even more control over information.
D)  Traditional leaders in communication have lost some control over information.
E)  None of the above options is correct.

Question 14

Which of the following is not considered a consequence of the printing press?

Accepted Answer

A)  The rise of the middle class
B)  The concept of the nation-state
C)  An increased sense of community and mutual cooperation
D)  A decline of religious authority
E)  An increase in literacy rates

Question 15

According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people.

Accepted Answer

A) True 
 B)False

Question 16

Critics who view culture as a map _______.

Accepted Answer

A)  see the map as rigidly structured
B)  acknowledge that the familiar and unknown often coexist in the same song, movie, or other cultural artifact
C)  feel that culture was more meaningful in the "good old days" of the mid-twentieth century
D)  see popular culture as more innovative than high culture
E)  None of the above options is correct.

Question 17

The senders of messages often have little control over how their messages will be received.

Accepted Answer

A) True 
 B)False

Question 18

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Accepted Answer

A)  People aren't interested in reading the news online.
B)  Who will pay for quality news content?
C)  It seems likely that newspapers will block their material from search engines.
D)  Newspapers, radio stations, and television stations don't like the Internet.
E)  All of the options are correct.

Question 19

What is the importance of the telegraph in media history?

Accepted Answer

The telegraph played a crucial role in m...

Question 20

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

Accepted Answer

A)  The exact lines between each era are clear.
B)  As new technology was invented, the older forms of technology were rapidly discarded.
C)  Each wave of newer technology came at the same time as more and more people moved from urban areas to rural areas.
D)  In practice, the eras overlapped as newer technologies disrupted and modified older technologies.
E)  Changes in the eras of mass communication had little effect on most people.

Exam 1: Mass Communication- a Critical Approach

The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.

Correct AnswerverifiedShow Answer

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

Correct AnswerverifiedShow Answer

Critics who view culture as a map _______.

Correct AnswerverifiedShow Answer

Selective exposure ___________.

Correct AnswerverifiedShow Answer

James Joyce's Finnegans Wake challenges readers to decode its complex narrative.

Correct AnswerverifiedShow Answer

What is the importance of the telegraph in media history?

Correct AnswerAnswered by ExamLex AIThe telegraph played a crucial role in m...View AnswerShow Answer

What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google?

Correct AnswerverifiedShow Answer

Use the following to answer questions: Matching Match the following stages in developing a critical perspective with their correct characteristics. -Description

Correct AnswerverifiedShow Answer

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?

Correct AnswerverifiedShow Answer

According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people.

Correct AnswerverifiedShow Answer

Celebrating populism in postmodern culture can result in _______.

Correct AnswerverifiedShow Answer

The common denominator that makes both our entertainment and information cultures compelling is ____________________.

Correct AnswerverifiedShow Answer

Efficiency and individualism are both values of the modern period.

Correct AnswerverifiedShow Answer

The senders of messages often have little control over how their messages will be received.

Correct AnswerverifiedShow Answer

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Correct AnswerverifiedShow Answer

According to your textbook, a major concern of critics of contemporary culture is _______.

Correct AnswerverifiedShow Answer

Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people.

Correct AnswerverifiedShow Answer

Which of the following is not considered a consequence of the printing press?

Correct AnswerverifiedShow Answer

In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that create the message.

Correct AnswerverifiedShow Answer

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The telegraph played a crucial role in m...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified