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Exam 5: E-Business: Managing the Customer Experience

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Question 81

Multiple Choice

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Keisha received an e-mail from the IT department at her university saying that she should update her password.However,before following the instructions in the e-mail,Keisha checked the University's technology notices and read a post cautioning users about recent ______ activity on student accounts.

A) ​phishing
B) ​vishing
C) ​smishing
D) ​fishing

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Question 82

Multiple Choice

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Some manufacturing companies prefer to sell only high-priced specialty products online because:

A) the companies want their customers to use online banking rather than cash for the transaction.
B) the customers are not able to purchase specialty items from store locations.
C) the warehousing costs for specialty products can erode any profits to be made from their sales.
D) the companies do not wish to enter into a direct competition with its wholesale and retail partners.

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Question 83

Multiple Choice

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Match each definition to the corresponding term. -The term _____ refers to the amount of time users spend on sites.

A private exchange is also called c-business because of its relatively more collaborative nature.

Which of the following is true of B2B E-marketing?

Internet advertising includes banner ads,pop-up ads,and links listed with major search engines.

​The customers of a national bank recently received emails from a fake email address asking them to make a phone call to a number mentioned in the email and provide information regarding their account numbers,recent transactions,and online passwords.The email informed them that it was a check being conducted by the bank to update their personal information.This is an example of:

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase.This is an example of the interactive marketing capability of e-business.

Seth reads an online tour journal from his favorite musician.With the help of this journal,fans can post comments or occasionally ask questions to the musician.This online journal is an example of a(n) :

Match each definition to the corresponding term. -_____ refers to the percentage of visitors to a website who make a purchase.

​The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

​Lehmann Systems provides a space on its website for users to provide feedback on products and also to suggest new ideas and ideas for improvement.Customers can also subscribe to a newsletter sent by Lehmann Systems,which informs the customers about latest offers and sales.Lehmann systems is engaging in:

The Internet allows retailers and vendors to exchange vital information,improving the overall functioning of supply and distribution.

Which of the following is the most common form of Internet advertising?

​Online forums are a source of information exchange and can take the form of blogs,a classified ad directory,or a library of information.

​As you plan for the future of your online music service,you want to expand into the four countries that lead the world in number of Internet users.These countries include:

Match each definition to the corresponding term. -_____ is the use of the Internet by organizations to solicit bids and purchase goods and services from suppliers.

Write a brief note on search marketing.

​Companies that display TRUSTe logo on their websites need not disclose to consumers how they collect personal data and what they do with that information.

Majority of e-marketing activities are business-to-consumer transactions.