Question 1

Purchasing power is a function of three distinct elements: available resources,climate,and supply.

Accepted Answer

A) True 
 B)False

Question 2

Consumption patterns remain unaffected by increased urbanization of markets.

Accepted Answer

A) True 
 B)False

Question 3

As the life expectancy in a market extends and new target markets become available,international marketers may be able to extend product life cycles by marketing them abroad.

Accepted Answer

A) True 
 B)False

Question 4

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.

Accepted Answer

A)   lobbying
B)   integrating
C)   reorganizing
D)   restructuring

Question 5

The Physical Quality of Life Index (PQLI)is a composite measure of the level of welfare in a country.

Accepted Answer

A) True 
 B)False

Question 6

The assessment of a foreign market environment should start with:

Accepted Answer

A)   a monetary analysis of the host country's currency volatility.
B)   the evaluation of economic variables relating to the size and nature of the market.
C)   a focus on providing local solutions.
D)   an expert analysis of the physical resources available.

Question 7

The free trade area defined by NAFTA is the only free trade zone in the world.

Accepted Answer

A) True 
 B)False

Question 8

The introduction of the euro means increased coordination in pricing as compared to the relative autonomy in price setting enjoyed by country organizations in the past.

Accepted Answer

A) True 
 B)False

Question 9

A(n) _____ market refers to a country making an effort to change and improve its economy with the goal of raising its performance to that of the world's most advanced nations.

Accepted Answer

A)   emerging
B)   equity
C)   developed
D)   saturated

Question 10

Market information on the percentage of households that own a particular product is known as:

Accepted Answer

A)   product categorization.
B)   product diffusion.
C)   market potential.
D)   market penetration.

Question 11

The availability and quality of _____ is critically important in evaluating marketing operations abroad.

Accepted Answer

A)   urban population
B)   infrastructure
C)   market diffusion
D)   education

Question 12

Interpretation of demographics requires some degree of:

Accepted Answer

A)   consentual knowledge.
B)   experiential knowledge.
C)   intrinsic knowledge.
D)   vocational knowledge.

Question 13

Per capita GDP is often used as a primary indicator for evaluating purchasing power.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following has radically changed consumption patterns over the last few decades?

Accepted Answer

A)   Increased urbanization
B)   Political dissidence
C)   The greening of the globe
D)   The emergence of educated consumers

Question 15

Which of the following is an example of an emerging market?

Accepted Answer

A)   China
B)   Germany
C)   Japan
D)   USA

Question 16

_____ are mature global companies intent on adapting their existing product lines to capture new,emerging global middle markets.

Accepted Answer

A)   International giants
B)   Zaibatsus
C)   Multinational incumbents
D)   Global aspirants

Question 17

The main dimensions of a market can be captured by considering variables such as those relating to the population and its various characteristics,infrastructure,and social development.

Accepted Answer

A) True 
 B)False

Question 18

The European Economic Community (EEC)was formally established by the Treaty of Rome.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following countries is part of the Group of Seven?

Accepted Answer

A)   Italy
B)   Russia
C)   China
D)   Brazil

Question 20

Global aspirants are:

Accepted Answer

A)   companies that traditionally provide low-priced goods for the bottom-of-the-pyramid consumers in their home markets.
B)   mature global companies intent on adapting their existing product lines to capture these new, emerging global middle markets.
C)   companies that have already developed products for their domestic middle markets and are now seeking to parlay their existing capabilities to serve the external global middle class.
D)   companies that aim to increase employment in their home country by producing goods that meet international standards.

Exam 4: The Economic Environment

The free trade area defined by NAFTA is the only free trade zone in the world.

Correct AnswerverifiedShow Answer

A(n) _____ market refers to a country making an effort to change and improve its economy with the goal of raising its performance to that of the world's most advanced nations.

Correct AnswerverifiedShow Answer

Interpretation of demographics requires some degree of:

Correct AnswerverifiedShow Answer

The assessment of a foreign market environment should start with:

Correct AnswerverifiedShow Answer

The European Economic Community (EEC)was formally established by the Treaty of Rome.

Correct AnswerverifiedShow Answer

The availability and quality of _____ is critically important in evaluating marketing operations abroad.

Correct AnswerverifiedShow Answer

The Physical Quality of Life Index (PQLI)is a composite measure of the level of welfare in a country.

Correct AnswerverifiedShow Answer

_____ are mature global companies intent on adapting their existing product lines to capture new,emerging global middle markets.

Correct AnswerverifiedShow Answer

Market information on the percentage of households that own a particular product is known as:

Correct AnswerverifiedShow Answer

Which of the following has radically changed consumption patterns over the last few decades?

Correct AnswerverifiedShow Answer

The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.

Correct AnswerverifiedShow Answer

Consumption patterns remain unaffected by increased urbanization of markets.

Correct AnswerverifiedShow Answer

Per capita GDP is often used as a primary indicator for evaluating purchasing power.

Correct AnswerverifiedShow Answer

As the life expectancy in a market extends and new target markets become available,international marketers may be able to extend product life cycles by marketing them abroad.

Correct AnswerverifiedShow Answer

Global aspirants are:

Correct AnswerverifiedShow Answer

The introduction of the euro means increased coordination in pricing as compared to the relative autonomy in price setting enjoyed by country organizations in the past.

Correct AnswerverifiedShow Answer

Purchasing power is a function of three distinct elements: available resources,climate,and supply.

Correct AnswerverifiedShow Answer

The main dimensions of a market can be captured by considering variables such as those relating to the population and its various characteristics,infrastructure,and social development.

Correct AnswerverifiedShow Answer

Which of the following is an example of an emerging market?

Correct AnswerverifiedShow Answer

Which of the following countries is part of the Group of Seven?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified