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Exam 9: Business Intelligence Systems

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Question 31

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In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

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Question 32

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Which of the following observations about RFM and OLAP reports is true?

A) RFM reports are more generic than OLAP reports.
B) OLAP reports are more dynamic than RFM reports.
C) RFM reports have measures and dimensions.
D) RFM reports can drill down into the data to a greater extent than OLAP reports.

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Question 33

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Which of the following terms is used as a synonym for data mining?

A ________ is a hierarchical arrangement of criteria that predict a classification or a value.

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

A business intelligence (BI)server extends alert/RSS functionality to support user subscriptions.

What are MapReduce and Hadoop?

Regression analysis measures the effect of a set of variables on another variable.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

In ________, statistical techniques can identify groups of entities that have similar characteristics.

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Which of the following statements is true about data marts?

Knowledge management (KM) benefits organizations because it ________.

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________.

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

Which of the following phenomena states that the more attributes there are, the easier it is to build a model that fits the sample data?

A data ________ is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business.