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Explain the differences between total revenue, average revenue, and marginal revenue.

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Total revenue equals price × q...

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A firm cannot control all of the factors that allow it to make economic profits. Which of the following is an example of an uncontrollable factor?


A) product differentiation
B) input prices
C) producing at a lower average total cost than competing firms
D) hiring competent managers

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The table below shows the demand and cost data facing "Velvet Touches," a monopolistically competitive producer of velvet throw pillows. The table below shows the demand and cost data facing  Velvet Touches,  a monopolistically competitive producer of velvet throw pillows.    Use the data to answer the following questions. a. Complete the Total Revenue (TR), Marginal Revenue (MR) and Marginal Cost (MC) columns above. b. What are the profit-maximizing price and quantity for Velvet Touches? c. Is the firm making a profit or a loss? How much is the profit or loss? Show your work. d. Is this firm operating in the long run or in the short run? Explain your answer. e. If the firm's profit or loss is typical of all firms in the market for throw pillows, what is likely to happen in the future? Will there be more firms or will some existing firms leave the industry? Explain your answer. f. What will happen to the typical firm's profit or loss after all entry/exit adjustments? Use the data to answer the following questions. a. Complete the Total Revenue (TR), Marginal Revenue (MR) and Marginal Cost (MC) columns above. b. What are the profit-maximizing price and quantity for Velvet Touches? c. Is the firm making a profit or a loss? How much is the profit or loss? Show your work. d. Is this firm operating in the long run or in the short run? Explain your answer. e. If the firm's profit or loss is typical of all firms in the market for throw pillows, what is likely to happen in the future? Will there be more firms or will some existing firms leave the industry? Explain your answer. f. What will happen to the typical firm's profit or loss after all entry/exit adjustments?

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a.
blured image b. Q = 5; P = $22
c. Profit = $(110...

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If a monopolistically competitive firm breaks even, the firm


A) is earning an accounting profit and will have to pay taxes on that profit.
B) is earning zero accounting and zero economic profit.
C) should advertise its product to stimulate demand.
D) should expand production.

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In the long run, what happens to the demand curve facing a monopolistically competitive firm that is earning short-run profits?


A) The demand curve will shift to the left and became more elastic.
B) The demand curve will shift to the left and became less elastic.
C) The demand curve will shift to the right and became more elastic.
D) The demand curve will shift to the right and became less elastic.

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Complete the following table. Complete the following table.

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Which of the following describes the relative positions of the demand curve and the average total cost (ATC) curve of a monopolistically competitive firm that earns a profit in the short run?


A) In the short run, the firm's demand curve will lie above its ATC curve. The demand curve will be tangent to the ATC curve in the long run.
B) In the short run, the firm's demand curve will lie below its ATC curve. The demand curve will be tangent to the ATC curve in the long run.
C) In the short run, the firm's demand curve will cross its ATC curve at the ATC curve's lowest point. The demand curve will be above the ATC curve in the long run.
D) In the short run, the firm's ATC curve will cross the demand curve at the profit maximizing level of output. The demand curve will be tangent to the ATC curve in the long run.

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You have just opened a new Italian restaurant in your hometown where there are three other Italian restaurants. Your restaurant is doing a brisk business and you attribute your success to your distinctive northern Italian cuisine using locally grown organic produce. What is likely to happen to your business in the long run?


A) Your competitors are likely to change their menus to make their products more similar to yours.
B) Your success will invite others to open competing restaurants and ultimately your profits will be driven to zero.
C) If your success continues, you will be likely to establish a franchise and expand your market size.
D) If you continue to maintain consistent quality, you will be able to earn profits indefinitely.

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The key characteristics of a monopolistically competitive market structure include


A) few sellers.
B) sellers selling similar but differentiated products.
C) high barriers to entry.
D) sellers acting to maximize revenue.

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Arturo runs a Taco Bell franchise. He is selling 250 Gordita Supremes per week at a price of $2.75. If he lowers the price to $2.70, he will sell 251 Gordita Supremes. What is the marginal revenue of the 251st Gordita Supreme? If selling the extra Gordita Supreme adds $0.20 to Arturo's costs, what will be the effect on his profit from selling 251 Gordita Supremes instead of 250?

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The marginal revenue of the 251st Gordit...

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Advertising is the action of a firm that is intended to maintain the differentiation of its product over time.

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Unlike a perfectly competitive firm, a monopolistic competitor does not have a short-run shutdown point.

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Figure 13-8 Figure 13-8   Figure 13-8 shows cost and demand curves for a monopolistically competitive producer of iced-tea. -Refer to Figure 13-8. What is the profit-maximizing output level? A)  22 cases B)  24 cases C)  30 cases D)  38 cases Figure 13-8 shows cost and demand curves for a monopolistically competitive producer of iced-tea. -Refer to Figure 13-8. What is the profit-maximizing output level?


A) 22 cases
B) 24 cases
C) 30 cases
D) 38 cases

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Figure 13-13 Figure 13-13   -Refer to Figure 13-13. Economies of scale are exhausted at which output level? A)  Q1 units B)  Q2 units C)  Q3 units D)  more than Q1 units -Refer to Figure 13-13. Economies of scale are exhausted at which output level?


A) Q1 units
B) Q2 units
C) Q3 units
D) more than Q1 units

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If a typical monopolistically competitive firm is making short-run losses, then


A) other more competitive firms will enter the market.
B) as some firms leave, the remaining firms will experience an increase in the demand for their products.
C) as some firms leave, the demand for the products of the remaining firms will become more elastic.
D) the industry will eventually cease to exist.

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Economists have long debated whether there is a significant loss of well-being to society in markets that are monopolistically competitive rather than perfectly competitive. Which of the following offers the best reason why some economists believe that monopolistically competitive markets are less efficient than perfectly competitive markets?


A) In contrast to perfectly competitive markets, neither allocative efficiency nor productive efficiency are achieved in monopolistically competitive markets.
B) In contrast to perfectly competitive markets, firms in monopolistically competitive markets earn economic profits in long-run equilibrium.
C) In contrast to perfectly competitive markets, firms in monopolistically competitive markets do not produce where price equals average total cost in long-run equilibrium.
D) In contrast to perfectly competitive markets, firms in monopolistically competitive markets can charge a price greater than average total cost in the short run.

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Figure 13-4 Figure 13-4   Figure 13-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 13-4. What is the area that represents the total fixed cost of production? A)  0P1aQa B)  P0adP3 C)  P1bdP3 D)  That information cannot be determined from the graph. Figure 13-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 13-4. What is the area that represents the total fixed cost of production?


A) 0P1aQa
B) P0adP3
C) P1bdP3
D) That information cannot be determined from the graph.

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Which of the following would not occur as a result of a monopolistically competitive firm suffering a short-run economic loss?


A) The firm could exit the industry in the long run.
B) If the firm does not exit the industry in the long run, its demand curve will shift to the left.
C) If the firm does not exit the industry in the long run, its demand curve will shift to the right.
D) If the firm remains in the industry in the long run, it will break even.

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Figure 13-6 Figure 13-6   -A monopolistically competitive industry that earns economic profits in the short run will A)  continue to earn economic profits in the long run. B)  experience the entry of new rival firms into the industry in the long run. C)  experience the exit of existing firms out of the industry in the long run. D)  experience a rise in demand in the long run. -A monopolistically competitive industry that earns economic profits in the short run will


A) continue to earn economic profits in the long run.
B) experience the entry of new rival firms into the industry in the long run.
C) experience the exit of existing firms out of the industry in the long run.
D) experience a rise in demand in the long run.

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After selling 1,000 three-ring binders, Tony DiFulvio realizes that the marginal revenue from selling the last binder was less than the marginal cost. From this we can conclude that


A) Tony's business earns a short-run economic profit.
B) Tony should shut down his business temporarily.
C) Tony's profit fell after selling his 1,000th three-ring binder.
D) Tony's profit would be greater if he sold an additional three-ring binder.

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