Question 1

Stanley Lieberson's research on first names in the United States focused on which phenomenon?

Accepted Answer

A)   the increase of unique names among blacks starting during the 1960s
B)   the increase of unique names for girls starting during the 1960s
C)   the increase of unique names for boys starting during the 1960s
D)   the increase of unique names among whites starting during the 1960s

Question 2

The various musical genres and the groups inspired by them,such as post-punk music and goths,are examples of which of the following?

Accepted Answer

A)   high cultures
B)   subcultures
C)   socialization
D)   postmodernism B

Question 3

When studying culture,it is important to remain culturally relative.Who defined this concept and what does it mean? What is an important difference between ethnocentrism and cultural relativism? Offer an example of an instance where cultural relativism might be difficult to utilize.

Accepted Answer

Ruth Benedict,an anthropologist,defined cultural relativism to mean that when studying culture,we must take into account differences across cultures without passing judgment or assigning value.It seems that a good first step toward cultural relativism is to understand one's own culture critically and from an outsider's,rather than insider's,perspective.Ethnocentrism and cultural relativism are closely related; ethnocentrism is viewing a culture from one's own perspective,and cultural relativism is viewing a culture from the insider's vantage point.Sociology encourages a move from ethnocentrism to cultural relativism.
Cultural relativism is important because while we may want to respect cultures that practice circumcision (for example,of boys in the United States and Israel and of girls in some Arab and African countries),cultural practices that hurt and mutilate in the name of cultural tradition may still be unacceptable to us.Here,a sociologist may have to be a bit ethnocentric because these practices-taught via cultural scripts -may harm children physically as well as possibly emotionally,psychologically,and sexually.Another example in the text is the discussion of the meanings of baseball in the United States and cockfighting in Bali.

Question 4

Which of the following is true regarding the value of high versus low culture?

Accepted Answer

A)   High culture is more valuable than low culture.
B)   Low culture is more valuable than high culture.
C)   It is difficult to debate the worth of high and low culture.
D)   Popular culture is preferred over both high and low culture.

Question 5

Describe an example of a cultural lag.Explain how it fits the definition of a cultural lag.Distinguish between the material and the nonmaterial aspects of this instance of culture.

Accepted Answer

A culture lag is the time gap between th...

Question 6

Reflection theory is limited because it:

Accepted Answer

A)   fails to take into account why some cultural products have staying power and others fall by the wayside.
B)   looks only at American culture.
C)   tends to state that culture has no impact on society.
D)   is limited to a specific time in history.

Question 7

Galileo's discovery that the earth revolves around the sun rather than standing at the center of the universe is an example of:

Accepted Answer

A)   cultural relativism.
B)   a dialectic.
C)   the Sapir-Whorf hypothesis.
D)   a shifting ideology.

Question 8

Acronyms and emoticons,such as LOL,;-) ,and LMAO,demonstrate that:

Accepted Answer

A)   language,like other ideas,is universally understood.
B)   kids will do anything to keep secrets from their parents.
C)   language is the direct result of technological and cultural constraints.
D)   technology itself can generate ideas and concepts.

Question 9

Part of what we learn in elementary school is to obey authority,follow the rules,and be on time.Because these values are important to the functioning of the capitalist system,Antonio Gramsci would call this:

Accepted Answer

A)   hegemony.
B)   discrimination.
C)   the American way.
D)   dominance.

Question 10

Karl Marx asserted that culture:

Accepted Answer

A)   is a reflection of the means of production at a particular time.
B)   creates the way we survive in a particular environment.
C)   is nonexistent in socialist societies.
D)   exists only in capitalist societies.

Question 11

An example of material culture is:

Accepted Answer

A)   values.
B)   money.
C)   norms.
D)   behavior.

Question 12

Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to those of:

Accepted Answer

A)   Auguste Comte.
B)   Karl Marx.
C)   Herbert Gans.
D)   Max Weber.

Question 13

During the 1960s and 1970s,academic studies of media shifted from focusing on ________ to also include ________.

Accepted Answer

A)   texts; audiences
B)   radio; TV
C)   adults; children
D)   society; culture

Question 14

When your friend returns from a study abroad,he reports back to you on the very different foods that people in his host country ate.He explains that to them it's normal,that people in different cultures do things differently,and that he learned not to make value judgments.This is known as:

Accepted Answer

A)   ethnocentrism.
B)   high culture.
C)   counterculture.
D)   cultural relativism. D

Question 15

After an exciting first week in the United States,Bryan,an international student from Malaysia,begins to feel exhausted,anxious,and confused about life in the United States.This is:

Accepted Answer

A)   cultural lag.
B)   code switching.
C)   material culture.
D)   culture shock.

Question 16

Which of the following is part of the "three general principles" of the movie industry's Production Code?

Accepted Answer

A)   No picture shall be produced that will lower the moral standards of those who see it.Hence,the sympathy of the audience should never be thrown to the side of crime,wrongdoing,evil,or sin.
B)   Female homosexual characters may be portrayed,but only as objects of male desire and never actively involved in a same-sex romantic relationship.
C)   Language such as the seven words you can never say on television shall not be broadcast before 11:00 P.M.
D)   The market shall determine standards of decency.If customers become unwilling to patronize film and live performances that they deem inappropriate,such performances will be unable to continue.

Question 17

What are media and how do they affect our values and norms? Offer one example of a media effect that you believe benefits society.Offer one example of a media effect that you believe damages society.

Accepted Answer

Media are the many formats and vehicles ...

Question 18

Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

Accepted Answer

A)   hegemonies.
B)   mass-media services.
C)   public service announcements.
D)   fireside chats.

Question 19

How was Dove's Campaign for Real Beauty a response to feminist critiques of the media's messages to girls and women?

Accepted Answer

A)   It embraced those critiques and was among the first to feature women with cellulite and frizzy hair.
B)   It rejected the critiques and was among the first to airbrush its models and create unattainable images of beauty.
C)   It showed women in a variety of occupations,thus rejecting feminist arguments that women should aspire to only predominantly male positions.
D)   It created unrealistic images of beauty in order to sell Dove products.

Question 20

Legitimate advertisers tend to view culture jamming as:

Accepted Answer

A)   a boost to sales of their products.
B)   negative.
C)   another way to increase competition.
D)   a way to bring attention to the positive aspects of their products.

Exam 3: Culture and Media

Stanley Lieberson's research on first names in the United States focused on which phenomenon?

Correct Answer
verified

The various musical genres and the groups inspired by them,such as post-punk music and goths,are examples of which of the following?

Correct Answer
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B

When studying culture,it is important to remain culturally relative.Who defined this concept and what does it mean? What is an important difference between ethnocentrism and cultural relativism? Offer an example of an instance where cultural relativism might be difficult to utilize.

Which of the following is true regarding the value of high versus low culture?

Correct Answer
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Describe an example of a cultural lag.Explain how it fits the definition of a cultural lag.Distinguish between the material and the nonmaterial aspects of this instance of culture.

Correct Answer
verified
A culture lag is the time gap between th...
View Answer

Reflection theory is limited because it:

Correct Answer
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Galileo's discovery that the earth revolves around the sun rather than standing at the center of the universe is an example of:

Correct Answer
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Acronyms and emoticons,such as LOL,;-) ,and LMAO,demonstrate that:

Correct Answer
verified

Part of what we learn in elementary school is to obey authority,follow the rules,and be on time.Because these values are important to the functioning of the capitalist system,Antonio Gramsci would call this:

Correct Answer
verified

Karl Marx asserted that culture:

Correct Answer
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An example of material culture is:

Correct Answer
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Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to those of:

Correct Answer
verified

During the 1960s and 1970s,academic studies of media shifted from focusing on to also include .

Correct Answer
verified

When your friend returns from a study abroad,he reports back to you on the very different foods that people in his host country ate.He explains that to them it's normal,that people in different cultures do things differently,and that he learned not to make value judgments.This is known as:

Correct Answer
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D

After an exciting first week in the United States,Bryan,an international student from Malaysia,begins to feel exhausted,anxious,and confused about life in the United States.This is:

Correct Answer
verified

Which of the following is part of the "three general principles" of the movie industry's Production Code?

Correct Answer
verified

What are media and how do they affect our values and norms? Offer one example of a media effect that you believe benefits society.Offer one example of a media effect that you believe damages society.

Correct Answer
verified
Media are the many formats and vehicles ...
View Answer

Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

Correct Answer
verified

How was Dove's Campaign for Real Beauty a response to feminist critiques of the media's messages to girls and women?

Correct Answer
verified

Legitimate advertisers tend to view culture jamming as:

Correct Answer
verified

Exam 3: Culture and Media

Stanley Lieberson's research on first names in the United States focused on which phenomenon?

Correct AnswerverifiedShow Answer

The various musical genres and the groups inspired by them,such as post-punk music and goths,are examples of which of the following?

Correct AnswerverifiedB

When studying culture,it is important to remain culturally relative.Who defined this concept and what does it mean? What is an important difference between ethnocentrism and cultural relativism? Offer an example of an instance where cultural relativism might be difficult to utilize.

Which of the following is true regarding the value of high versus low culture?

Correct AnswerverifiedShow Answer

Describe an example of a cultural lag.Explain how it fits the definition of a cultural lag.Distinguish between the material and the nonmaterial aspects of this instance of culture.

Correct AnswerverifiedA culture lag is the time gap between th...View AnswerShow Answer

Reflection theory is limited because it:

Correct AnswerverifiedShow Answer

Galileo's discovery that the earth revolves around the sun rather than standing at the center of the universe is an example of:

Correct AnswerverifiedShow Answer

Acronyms and emoticons,such as LOL,;-) ,and LMAO,demonstrate that:

Correct AnswerverifiedShow Answer

Part of what we learn in elementary school is to obey authority,follow the rules,and be on time.Because these values are important to the functioning of the capitalist system,Antonio Gramsci would call this:

Correct AnswerverifiedShow Answer

Karl Marx asserted that culture:

Correct AnswerverifiedShow Answer

An example of material culture is:

Correct AnswerverifiedShow Answer

Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to those of:

Correct AnswerverifiedShow Answer

During the 1960s and 1970s,academic studies of media shifted from focusing on ________ to also include ________.

Correct AnswerverifiedShow Answer

When your friend returns from a study abroad,he reports back to you on the very different foods that people in his host country ate.He explains that to them it's normal,that people in different cultures do things differently,and that he learned not to make value judgments.This is known as:

Correct AnswerverifiedD

After an exciting first week in the United States,Bryan,an international student from Malaysia,begins to feel exhausted,anxious,and confused about life in the United States.This is:

Correct AnswerverifiedShow Answer

Which of the following is part of the "three general principles" of the movie industry's Production Code?

Correct AnswerverifiedShow Answer

What are media and how do they affect our values and norms? Offer one example of a media effect that you believe benefits society.Offer one example of a media effect that you believe damages society.

Correct AnswerverifiedMedia are the many formats and vehicles ...View AnswerShow Answer

Deliberate,long-term media campaigns such as Smokey the Bear,which began in 1944 and is still with us today,are examples of ads used by nonprofit organizations to educate the public.They are commonly known as:

Correct AnswerverifiedShow Answer

How was Dove's Campaign for Real Beauty a response to feminist critiques of the media's messages to girls and women?

Correct AnswerverifiedShow Answer

Legitimate advertisers tend to view culture jamming as:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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B

Correct Answer
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Correct Answer
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A culture lag is the time gap between th...
View Answer

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Correct Answer
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During the 1960s and 1970s,academic studies of media shifted from focusing on to also include .

Correct Answer
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Correct Answer
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D

Correct Answer
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Correct Answer
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Correct Answer
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Media are the many formats and vehicles ...
View Answer

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Correct Answer
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