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Exam 16: Integrated Marketing Communications

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Question 91

Multiple Choice

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__________ is anything that reduces an integrated marketing communication's clarity and accuracy.

A) Feedback
B) Channel capacity
C) Noise
D) Communication channel
E) Coding process

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verified

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Question 92

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The receiver's response to the decoded message is called noise.

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Question 93

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One positive aspect of promotion is that it informs consumers about product uses, features, benefits, prices, and locations where the products can be bought.

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of

Promotion of products tends to keep their prices high.

A sharing of meaning defines

Marketers of highly seasonal products tend to have more irregular use of

Laws, government regulations, and industry self-regulation ______________ deceptive promotion.

Reba Vincent is employed as a consultant for Mary Kay Cosmetics. This illustrates

An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses promotion to

Feedback does not exist for mass communication.

For many consumers, the pages near the back of magazines with dozens of very small black and white advertisements exceed their

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

Public relations is a set of tools to be used primarily during crises.

If FedEx decided to outsource all of its marketing efforts to the MaxPro Company, which specializes in advertising, sales promotion activities, and public relations, FedEx would likely be striving to practice

Why is public relations an important form of communication about a company? Discuss negative public relations, and give an example.

Identify and describe the four major promotion mix elements.

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.Which of following promotion activities is your boss referring to with this idea? ​

If a firm's promotional budget were extremely limited, for which of the following reasons would it be more likely to rely on personal selling as its main promotional tool?