Question 1

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of?

Accepted Answer

A)   business to consumer (B2
C)  
B)   business to business (B2
B)  
C)   consumer to consumer (C2
C)  
D)   consumer to business (C2
B)

Question 2

________ is a visual depiction of key words related to the search, with font size and position indicating relevance.

Accepted Answer

A)   Concordances
B)   Mashups
C)   Tag cloud
D)   Folksonomies

Question 3

The website of an organization which has the main web goal of selling products and services must include ________.

Accepted Answer

A)   tools to find a local dealership
B)   new and captivating content
C)   easy shipping solutions
D)   in-store pickup options along with online buying

Question 4

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Accepted Answer

A)   tls://
B)   smtp://
C)   https://
D)   ssl://

Question 5

The website of an international human rights organization stores a large database of information and provides a search functionality to make it easier for their visitors to locate desired information. However, it fails to be effective since the search functionality is limited to the website rather than the whole web.

Accepted Answer

A) True 
 B)False

Question 6

Web marketers launch link-building campaigns to improve their brand image.

Accepted Answer

A) True 
 B)False

Question 7

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Accepted Answer

A)   IP address
B)   top-level domain
C)   hashtag
D)   fragment identifier

Question 8

Alzheimer's Society, a private Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domain would best suit their goals?

Accepted Answer

A)  gov
B)   com
C)   edu
D)  org

Question 9

Which of the following websites would have the highest web accessibility?

Accepted Answer

A)   a website which is designed in the classic gray-white-blue color scheme,that is pleasant to the eye and allows visitors to focus on texts and information
B)   a website that has a search functionality which confines the search to the website rather than the whole web, to make it easy for visitors to locate relevant information
C)   a website which uses search engine optimization, which is linking certain keywords to the website so that anybody searching for these words on a search engine will be directed to the site
D)   a website in which text and images are large and/or enlargeable, to make it easier for users with poor sight to read and understand the content

Question 10

Electronic filing of tax forms on government websites is an example of government to consumer relationship.

Accepted Answer

A) True 
 B)False

Question 11

The click-through rate (CTR)  is computed as ________.

Accepted Answer

A)   the number of visitors who click on the ad divided by the number of impressions
B)   the number of impressions viewed during the advertising campaign
C)   the number of visitors who click through the ad divided by the number of websites on which the ad is placed
D)   the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the the ads

Question 12

What is multi-dimensional website architecture? Explain with the help of examples.

Accepted Answer

Website structure with multiple links to...

Question 13

Why do designers use flash animations sparingly?

Accepted Answer

A)   They are very expensive.
B)   They reduce web accessibility.
C)   They can be distracting.
D)   They require extensive programming knowledge.

Question 14

Which of the following is an example of crowdsourcing?

Accepted Answer

A)   An advertising agency contracts a group of bloggers to write and publish articles about their client's products.
B)   Electronicgadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides.
C)   A publisher pays famous writers to provide short reviews of each others' newly-published books for his e-magazine.
D)   An online financial services organization hires finance students as freelance workers to do many routine tasks and write reports.

Exam 6: The Web and E-Commerce

________ is a visual depiction of key words related to the search, with font size and position indicating relevance.

Correct Answer
verified

Alzheimer's Society, a private Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domain would best suit their goals?

Correct Answer
verified

Which of the following is an example of crowdsourcing?

Correct Answer
verified

Web marketers launch link-building campaigns to improve their brand image.

Correct Answer
verified

The website of an organization which has the main web goal of selling products and services must include ________.

Correct Answer
verified

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Correct Answer
verified

The click-through rate (CTR) is computed as ________.

Correct Answer
verified

Which of the following websites would have the highest web accessibility?

Correct Answer
verified

Correct Answer
verified

Why do designers use flash animations sparingly?

Correct Answer
verified

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Correct Answer
verified

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of?

Correct Answer
verified

What is multi-dimensional website architecture? Explain with the help of examples.

Correct Answer
verified
Website structure with multiple links to...
View Answer

Electronic filing of tax forms on government websites is an example of government to consumer relationship.

Correct Answer
verified

Exam 6: The Web and E-Commerce

________ is a visual depiction of key words related to the search, with font size and position indicating relevance.

Correct AnswerverifiedShow Answer

Alzheimer's Society, a private Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domain would best suit their goals?

Correct AnswerverifiedShow Answer

Which of the following is an example of crowdsourcing?

Correct AnswerverifiedShow Answer

Web marketers launch link-building campaigns to improve their brand image.

Correct AnswerverifiedShow Answer

The website of an organization which has the main web goal of selling products and services must include ________.

Correct AnswerverifiedShow Answer

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Correct AnswerverifiedShow Answer

The click-through rate (CTR) is computed as ________.

Correct AnswerverifiedShow Answer

Which of the following websites would have the highest web accessibility?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Why do designers use flash animations sparingly?

Correct AnswerverifiedShow Answer

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Correct AnswerverifiedShow Answer

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of?

Correct AnswerverifiedShow Answer

What is multi-dimensional website architecture? Explain with the help of examples.

Correct AnswerverifiedWebsite structure with multiple links to...View AnswerShow Answer

Electronic filing of tax forms on government websites is an example of government to consumer relationship.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Website structure with multiple links to...
View Answer

Correct Answer
verified