Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

A) a male, under 25 years old, earning less than $25, 000, with at most a high school diploma
B) a female, 55 + years old, earning $25,000 to $49,999 with at least a college degree
C) a female, 45 to 54 years old, earning $25, 000 to $74,999, with some college education
D) a male, 18 to 34 years old, earning $25,000 to $9,999, with a bachelors degree
E) cannot be determined from the information provided

Correct Answer

verified

Show Answer

A) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
B) a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000; a company paying a set amount to Facebook for every time a user clicks on its ad
C) a company paying a set amount to Facebook for every time a user clicks on its ad and goes to its website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
D) a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time
E) a company paying a set amount for the ad to be placed on the website for a certain amount of time; a company paying a set amount to Facebook for every purchase that originated from an ad on a website

Correct Answer

verified

Show Answer

A) "expert"
B) "follower"
C) "end-receiver"
D) "traditional consumer"
E) "evangelist"

Correct Answer

verified

Show Answer

A) the availability of social network to run apps
B) the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
C) the characteristics of these visitors
D) the ability of the social network to pull controversial content
E) the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

Correct Answer

verified

Show Answer

A) single-country
B) cultural
C) limited
D) global
E) multidomestic

Correct Answer

verified

Show Answer

A) Messages are sent to the "inbox" on a user's profile page.
B) Pop-up ads appear after a user logs in.
C) Ads appear on the right-hand side of a user's profile page.
D) They are integrated into the "newsfeed" on a Facebook user's home page.
E) Facebook does not allow for any other forms of advertising.

Correct Answer

verified

Show Answer

Correct Answer

verified

A "negotiated measure" in social media i...

View Answer

Show Answer

A) Respond with aggression to get them to back down.
B) Ignore them and they will stop commenting.
C) Undermine their credibility by emphasizing the fact that they are not "experts."
D) Communicate directly and honestly.
E) Accept whatever solution they offer, as they will not cooperate any other way.

Correct Answer

verified

Show Answer

A) content found on a "personal profile" page.
B) content found only on blogs and wikis.
C) content that is created with the intention of achieving commercial profit.
D) content found on forms of online media that are privately owned and operated by a single "user."
E) the various forms of online media content that are publicly available and created by end users.

Correct Answer

verified

Show Answer

A) a fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site.
B) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
C) a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
D) a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.
E) a fixed discount given to a visitor for clicking on an ad.

Correct Answer

verified

Show Answer

A) end users who buy products online.
B) end receivers who buy products online.
C) traditional consumers who buy products in retail stores.
D) active receivers who send UGC to both friends and advertisers.
E) traditional receivers who buy products online.

Correct Answer

verified

Show Answer

A) online games.
B) online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics.
C) any type of medium in which large groups of people read content generated by a business, government, or corporation.
D) only media that allow face-to-face communication.
E) all forms of electronic media.

Correct Answer

verified

Show Answer

A) LinkedIn.
B) YouTube.
C) Twitter.
D) Facebook.
E) Friendster.

Correct Answer

verified

Show Answer

A) Facebook, LinkedIn, YouTube, and Twitter.
B) Facebook, Twitter, YouTube, and LinkedIn.
C) Facebook, YouTube, Twitter, and LinkedIn.
D) Facebook, YouTube, LinkedIn, and Twitter.
E) Twitter, Facebook, YouTube, and LinkedIn.

Correct Answer

verified

Show Answer

A) Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
B) by using social media instead of traditional media, Greenpeace was saving trees.
C) Greenpeace effectively used a variety of media, both traditional and social, for its "shock campaign."
D) the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.
E) Nestlé immediately apologized and pledged to end its use of nonsustainable palm oil.

Correct Answer

verified

Show Answer

A) the campus radio.
B) social media.
C) phone solicitations.
D) ads in the campus newspaper.
E) hanging ads on dorm-room handles.

Correct Answer

verified

Show Answer

A) consumers using the app Instagram can shop instantly.
B) consumers can "tweet" their product preferences.
C) consumers can create and save shopping lists on their smartphones.
D) consumers can simultaneously check prices at other stores while shopping for a product in a brick-and-mortar retail store.
E) consumers using the app ShopKick receive credit, discounts, and other incentives for walking into a brick-and-mortar retail store.

Correct Answer

verified

Show Answer

A) friendster.
B) friend visitor.
C) fan source.
D) fan base.
E) friend source.

Correct Answer

verified

Show Answer