Question 1

In 2007, _______ percent of the workforce was made up of women.

Accepted Answer

A)   46
B)   35
C)   50
D)   60
E)   65

Question 2

_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.

Accepted Answer

A)   Selective awareness
B)   Selective distortion
C)   Selective memory
D)   Selective retention
E)   Selective hearing

Question 3

Three psychological tools shape perception: selective awareness, selective distortion and selective retention.Explain these tools.

Accepted Answer

People cannot process, let alone retain ...

Question 4

Many factors contribute to the final product choice decision.List and explain four purchase event characteristics that affect the actual choice decision.Are all/any of these characteristics under the marketer's control? How do consumers make final purchase decisions?

Accepted Answer

● Physical surrounding, social circumsta...

Question 5

The two fundamental approaches to learning include ____ and _____.

Accepted Answer

A)   Coaching, listening
B)   Trial and error, coaching
C)   Coaching, conditioning
D)   Conditioning, cognitive learning
E)   Conditioning, trial and error

Question 6

______ is not an example of positive nonverbal communication during a presentation.

Accepted Answer

A)   Eye contact
B)   Smiling
C)   Steady breathing
D)   Tone of voice
E)   Swaying E

Question 7

James is influenced by his work environment.He will likely _____.

Accepted Answer

A)   Vacation at the same places as his coworkers
B)   Avoid vacationing at the same places as his coworkers
C)   Make different purchase decisions from his coworkers
D)   Shop in different locations than those he works with
E)   Wear clothes that set him apart from his coworkers

Question 8

Jill is considered a(n) ______ when it comes to wine because she has information about many kinds of wines, places to shop and other facets of the wine market.

Accepted Answer

A)   Expert
B)   Market maven
C)   Leader
D)   Information haven
E)   Member of a reference group

Question 9

Personal attributes such as age, education, occupation, income and lifestyle are frequently used to define, identify and classify an individual.

Accepted Answer

A) True 
 B)False

Question 10

What problems can organizational employees experience due to differences in nonverbal communication? How does this affect marketing?

Accepted Answer

While a number of factors fall into this...

Question 11

According to the Model of the Consumer Decision Process, the marketing activities that affect consumer decision process include the value proposition, technology and marketing communications.

Accepted Answer

A) True 
 B)False

Question 12

Attitudes are _____ or _____, ______ or ________.Attitudes are very seldom if ever neutral.

Accepted Answer

A)   Good, bad, high, low
B)   Strong, weak, high low
C)   Good, bad, strong, weak
D)   Favorable, unfavorable, strong, weak
E)   Favorable, unfavorable, positive, negative

Question 13

Perception drives John's attitudes, beliefs, motivation, and, eventually, his ____.

Accepted Answer

A)   Values
B)   Self-esteem
C)   Performance
D)   Behavior
E)   Attention D

Question 14

Sabrina recently purchased a house and now she is fielding anxiety and doubts about her purchase.This is also known as _______.

Accepted Answer

A)   Post-purchase dissonance
B)   Remorse
C)   Buyers dilemma
D)   Post-purchase remorse
E)   Post-purchase stress

Question 15

______ is any change in the content or organization of long-term memory or behavior.

Accepted Answer

A)   Conditioning
B)   Memory
C)   Learning
D)   Behavior modification
E)   Training

Question 16

Matthew is not prompted to value new information about the latest new pet grooming tools.This is an example of ______.

Accepted Answer

A)   Low involvement purchase
B)   Low learning motivation
C)   Low level of commitment
D)   Low involvement learning
E)   Low importance purchase

Question 17

______ assimilates the shared artifacts such as values, morals, beliefs, art, law, and customs into an organized system that enables people to function as members of society.

Accepted Answer

A)   Norms
B)   Ethics
C)   Moral code
D)   Culture
E)   Moral values D

Question 18

_______ is the means of communicating through facial expressions, eye behavior, gestures, posture, and any other body language.

Accepted Answer

A)   Cultural expression
B)   Nonverbal communication
C)   Communiqué
D)   Situational communication
E)   Verbal communication

Question 19

Joe's perceptions are shaped by these three psychological tools: _____, ______, ______.

Accepted Answer

A)   Selective hearing, selective attention, selective vision
B)   Selective attention, selective distortion, selective retention
C)   Selective distortion, selective attention, selective vision
D)   Selective awareness, selective vision, selective attention
E)   Selective awareness, selective distortion, selective retention

Question 20

Perception is a system to select, organize, and interpret information to create a useful, informative picture of the world.

Accepted Answer

A) True 
 B)False

Exam 7: Understanding Customers: Business to Consumer Markets

In 2007, _______ percent of the workforce was made up of women.

Correct AnswerverifiedShow Answer

_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.

Correct AnswerverifiedShow Answer

Three psychological tools shape perception: selective awareness, selective distortion and selective retention.Explain these tools.

Correct AnswerverifiedPeople cannot process, let alone retain ...View AnswerShow Answer

Many factors contribute to the final product choice decision.List and explain four purchase event characteristics that affect the actual choice decision.Are all/any of these characteristics under the marketer's control? How do consumers make final purchase decisions?

Correct Answerverified● Physical surrounding, social circumsta...View AnswerShow Answer

The two fundamental approaches to learning include ____ and _____.

Correct AnswerverifiedShow Answer

______ is not an example of positive nonverbal communication during a presentation.

Correct AnswerverifiedE

James is influenced by his work environment.He will likely _____.

Correct AnswerverifiedShow Answer

Jill is considered a(n) ______ when it comes to wine because she has information about many kinds of wines, places to shop and other facets of the wine market.

Correct AnswerverifiedShow Answer

Personal attributes such as age, education, occupation, income and lifestyle are frequently used to define, identify and classify an individual.

Correct AnswerverifiedShow Answer

What problems can organizational employees experience due to differences in nonverbal communication? How does this affect marketing?

Correct AnswerverifiedWhile a number of factors fall into this...View AnswerShow Answer

According to the Model of the Consumer Decision Process, the marketing activities that affect consumer decision process include the value proposition, technology and marketing communications.

Correct AnswerverifiedShow Answer

Attitudes are _____ or _____, ______ or ________.Attitudes are very seldom if ever neutral.

Correct AnswerverifiedShow Answer

Perception drives John's attitudes, beliefs, motivation, and, eventually, his ____.

Correct AnswerverifiedD

Sabrina recently purchased a house and now she is fielding anxiety and doubts about her purchase.This is also known as _______.

Correct AnswerverifiedShow Answer

______ is any change in the content or organization of long-term memory or behavior.

Correct AnswerverifiedShow Answer

Matthew is not prompted to value new information about the latest new pet grooming tools.This is an example of ______.

Correct AnswerverifiedShow Answer

______ assimilates the shared artifacts such as values, morals, beliefs, art, law, and customs into an organized system that enables people to function as members of society.

Correct AnswerverifiedD

_______ is the means of communicating through facial expressions, eye behavior, gestures, posture, and any other body language.

Correct AnswerverifiedShow Answer

Joe's perceptions are shaped by these three psychological tools: _____, ______, ______.

Correct AnswerverifiedShow Answer

Perception is a system to select, organize, and interpret information to create a useful, informative picture of the world.

Correct AnswerverifiedShow Answer

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People cannot process, let alone retain ...
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● Physical surrounding, social circumsta...
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The two fundamental approaches to learning include and _.

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E

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While a number of factors fall into this...
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Attitudes are ___ or _, or ____.Attitudes are very seldom if ever neutral.

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D

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D

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Joe's perceptions are shaped by these three psychological tools: _, , ____.

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