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Exam 12: Managing Marketing Channels and Supply Chains

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Question 81

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What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

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(1) Understand the customers, ...

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Question 82

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Which of the following statements regarding supply chain customer service is most accurate?

A) The output of a supply chain is measured in total units sold.
B) Customer service must be balanced against total logistics cost factors.
C) The output of a supply chain is measured either in total units sold or total number of customers served.
D) A firm's goal should be to provide superior customer service regardless of costs.
E) Customer service is the responsibility of marketing channel members and not the supplier network.

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Question 83

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American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies. The source of American Hospital Supply's power is its

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and __________.

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

-Figure 12-3 above depicts the four most common marketing channels for consumer products and services. X represents

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and also sell them online. This would be an example of which type of marketing channel strategy?

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Internet marketing channels refer to

In a business marketing channel, an industrial distributor refers to

Strategic channel alliances refer to

A supply chain refers to

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of __________.

Which of the following is an element of total logistics cost?

A direct channel is when

Which statement regarding efficient supply chains is most accurate?

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.