FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 12: Managing Marketing Channels and Supply Chains

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

Logistics is most closely related to which element of the marketing mix?

A) product
B) place
C) production
D) promotion
E) price

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

A) context
B) information
C) variety
D) pre- and postsale services
E) adaptation

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

Having a product or service where consumers want it is __________ utility.

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

In logistics, a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

In terms of distribution, when marketing channel members are engaged in financing, grading, and providing marketing information and research, they are performing the __________ function.

The lag from ordering an item until it is received and ready for use or sale is referred to as

Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S. What method of distribution best describes the method used by pharmaceutical companies in this example?

A wholesaler refers to

Dual distribution refers to

Tylenol and Advil are two brands of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, and general pain and fever. Their manufacturers seek distribution of these products through drugstores such as Walgreens and CVS that have many options for customer, satisfying a buyer's desire for

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT:

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

Candy bars should most likely be sold using which type of target market coverage?

Cross-docking refers to

There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________.

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Franchising is one form of a(n) __________.

-Based on the information presented in the Channel Sales and Profit Marketing Dashboard above, which channel of distribution should the furniture manufacturer consider dropping?