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John's surfboard shop has a long-term relationship with two surfboard makers.John is usiog:


A) parallel sourciog.
B) cross-selliog.
C) product bundliog.
D) vertical iotegration.
E) horizontal iotegration.

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Horizontal integration in an industry tends to:


A) increase the cost structure.
B) increase product differentiation.
C) undermine the company's competitive advantage.
D) increase rivalry within the industry.
E) reduce bargaining power over suppliers and buyers.

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Outsourcing occurs when a firm:


A) buys one of its rivals.
B) merges with one of its suppliers.
C) enters into a joint venture with a rival.
D) hires another firm to perform value creation activities.
E) enters into contracts with two suppliers simultaneously.

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GM typically solicits bids from global suppliers to produce a particular component and awards a !-year contract to the supplier that submits the lowest bid.At the end of the year, a contract is once again put out for bid, and once again the lowest cost supplier is most likely to win the bid.Which of the following is GM using?


A) Strategic outsourcing
B) Competitive bidding
C) Strategic bidding
D) Long-term alliance
E) Hostage taking

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Vertical integration is undertaken to support the competitive position of a company's core business.

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When technology in an industry is changing rapidly, a company pursuing a strategy of vertical integration may fmd itself:


A) locked into an old, inefficient technology.
B) able to sell its products at continually lower prices.
C) increasing returns on its assets.
D) establishing a monopoly in the industry.
E) lowering its cost structure.

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The term bureaucratic costs refers to costs associated with the creation and maintenance of the administrative function in a company.

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The price that one division of a company charges another division for its products, which are the inputs the other division requires to manufacture its own products is known as:


A) vertical disintegration.
B) related pricing.
C) transfer pricing.
D) related diversification.
E) tapered pricing.

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Vertical disintegration is said to occur when:


A) a company decides to exit industries either forward or backward in the industry value chain to its core industry.
B) a company takes advantage of another company it does business with after the other company has made an substantial investment in assets to meet the needs of the company.
C) a company decides to acquire its suppliers and distributors.
D) a company uses its capital resources to purchase its competitor.
E) a company decides to sell its business model to another company.

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When a company decides to expand into new industries, it must:


A) develop "multibusiness model" that justifies its entry into different businesses.
B) halt marketing activities in the current industry to avoid being associated with one specific industry.
C) select a new CEO and reappoint the board of directors.
D) create one common business model for all the industries rather than each business unit.
E) avoid talking about ways of increasing profitability in the business model.

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A company pursuing a strategy of vertical integration may expand its operations:


A) backward into an industry that produces inputs for the company's products.
B) by making specialized investments jointly with its competitor.
C) laterally into an industry that competes with the company's products.
D) by merging with industry competitors.
E) by using its capital resources to purchase another company within the industry.

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All of the following are benefits of horizontal integration except:


A) Reduced risk of corning into conflict with the FTC
B) Increased product differentiation
C) Reduced industry rivalry
D) Increased bargaining power over suppliers
E) Reduced cost structure

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Outsourcing:


A) eliminates the need for a value chain.
B) reduces the firm's dependence on its value chain.
C) reorders the steps in a firm's value chain.
D) moves some value chain activities outside the firm.
E) strengthens the firm's capabilities in each value chain function.

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A company should first choose a corporate-level strategy and then look at how changes will affect a company's current business model and strategies.

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Horizontal integration may be thought of as:


A) moving into a new unrelated industry.
B) giving control to suppliers.
C) gaining control of distributors.
D) staying inside the industry in which the company currently operates.
E) combining functional units within the company.

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Credible commitments refer to:


A) believable promises that support the development of a long-term relationship between companies.
B) the merging of two companies that have an equal market share.
C) to obtaining of goods, services or works from an external source.
D) the acquisition of one company by another company.
E) the outsourcing of after-sale services to a different company.

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In which of the following is a firm most likely to lose direct control over value creation activities?


A) Merger
B) Acquisition
C) Vertical integration
D) Strategic alliance
E) Outsourcing

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Horizontal integration allows companies to obtain bargaining power over suppliers or buyers and increase their profitability at the expense of suppliers or buyers.

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Competitive bidding makes suppliers reluctant to make investments that tie them closely to their trading partners.

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Which of the following problems is associated with the strategy of vertical integration?


A) Decrease in cost structure
B) Increase in industry competition
C) Vulnerability to unpredictable demand
D) Assured conflict with the antitrust authorities
E) Lack of bureaucratic costs

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