Question 1

Direct marketing refers to

Accepted Answer

A)  the distribution of goods and services directly from the manufacturer's production site.
B)  the traditional chain of distribution from manufacturer to retailer to consumer.
C)  the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D)  a method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E)  a method of marketing which allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

Question 2

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "c" would be a good example of purchasing a _________.

Accepted Answer

A)  iMB mainframe
B)  caterpillar excavator
C)  electrical motors
D)  industrial fasteners
E)  bombardier aircraft

Question 3

Figure 13-12 
-Figure 13-12 above, indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (a, b, c, and d)  include all of the following except _________.

Accepted Answer

A)  communication
B)  dependability
C)  convenience
D)  place
E)  time

Question 4

The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Accepted Answer

A)  customer-generated franchising systems
B)  service-sponsored retail franchise systems
C)  manufacturer-sponsored wholesale systems
D)  manufacturer-sponsored retail franchise systems
E)  administered vertical marketing systems

Question 5

Disintermediation refers to

Accepted Answer

A)  channel conflict that arises when a channel member severs relationships with other channel members to work for or with a competing product.
B)  channel conflicts that are resolved by a third party with no connections to any of the affected channel members.
C)  channel conflict that arises when a channel member bypasses another member and sells or buys product direct.
D)  channel conflicts that are resolved through a negotiation team consisting of representative members from all channels involved and whose decisions are binding.
E)  a situation where an entire link of a distribution chain is eliminated such as when a company would buy its own warehouse.

Question 6

Intensive distribution refers to

Accepted Answer

A)  the distribution of products or services where currently there are no other competitors.
B)  the distribution of products or services in either a profit-generating environment or in a nonprofit sector, exclusively.
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 7

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1)  Which channel and intermediaries will provide the best coverage of the target market, (2)  Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Accepted Answer

A)  how many of the firms competitors will be using the same channels?
B)  which channels have the partnership arrangements with other channels?
C)  which channel and intermediaries will be the most profitable?
D)  how long have the channel members and intermediaries been in business?
E)  who is responsible for negotiating the channel or intermediary contracts?

Question 8

A(n)  __________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)  direct channel
B)  indirect channel
C)  marketing channel
D)  strategic channel alliance
E)  dual distribution channel

Question 9

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "E," would be _________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or broker

Question 10

The three major types of corporate vertical marketing systems are administered, corporate, and _________.

Accepted Answer

A)  integrated
B)  cooperative
C)  contractual
D)  delegated
E)  manufacturer-dominated

Question 11

What are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel occurs when a producer ...

Question 12

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  successive stages of production and distribution are under shared ownership with all links in the marketing chain sharing title to the goods.
B)  corporate vertical marketing systems can use forward integration or backward integration but not both.
C)  corporate vertical marketing systems reduce distribution costs but also limit control.
D)  vertical marketing systems result in increased capital investments and fixed costs.
E)  corporate vertical marketing systems are only affective with low-end consumer goods.

Question 13

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online, is referred to as _________.

Accepted Answer

A)  direct marketing
B)  indirect marketing
C)  intensive marketing
D)  multichannel marketing
E)  electronic marketing

Question 14

Another name for quick response systems is _________.

Accepted Answer

A)  order replenishment systems
B)  alacrity systems
C)  minimum-inventory systems
D)  efficient consumer response systems
E)  web-based response systems

Question 15

In an episode of the Glee television series, members of the glee club were selling home-baked cupcakes at school, to raise money.The students selling their cupcakes without any intermediary would be an example of

Accepted Answer

A)  personalized distribution.
B)  non-permanent distribution.
C)  informal channel of distribution.
D)  direct channel of distribution.
E)  indirect channel of distribution.

Question 16

_________.

Accepted Answer

A)  availability
B)  product familiarity
C)  pre-or post-sale services
D)  name recognition
E)  adaptability

Question 17

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict.Which marketing channel arrangement should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a corporate horizontal marketing system

Question 18

Pharmaceutical companies sell to hospitals and clinics directly.They market their products to large retail chains that distribute the medicines to their stores across the nation.They also sell to drug wholesalers that sell to the remaining independent drugstores in the u.s.What method of distribution best describes that used by pharmaceutical companies in this example?

Accepted Answer

A)  dual distribution
B)  vertical distribution
C)  horizontal distribution
D)  direct distribution
E)  exclusive distribution

Question 19

The three degrees of distribution density are

Accepted Answer

A)  intensive, extensive, and selective.
B)  extensive, concentrated, and selective.
C)  intensive, exclusive, and selective.
D)  extensive, pervasive, and concentrated.
E)  concentrated, exclusive, and intensive.

Question 20

The two types of channel conflict are

Accepted Answer

A)  external and internal
B)  horizontal and vertical.
C)  divisional and organizational.
D)  transactional and transformational.
E)  supervisor-subordinate and subordinate-subordinate.

Exam 13: Managing Marketing Channels and Supply Chains

Another name for quick response systems is _________.

Correct Answer
verified

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online, is referred to as _________.

Correct Answer
verified

The three degrees of distribution density are

Correct Answer
verified

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Correct Answer
verified

_________.

Correct Answer
verified

The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Correct Answer
verified

What are the key differences between a direct and an indirect channel?

Correct Answer
verified
A direct channel occurs when a producer ...
View Answer

In an episode of the Glee television series, members of the glee club were selling home-baked cupcakes at school, to raise money.The students selling their cupcakes without any intermediary would be an example of

Correct Answer
verified

Disintermediation refers to

Correct Answer
verified

Intensive distribution refers to

Correct Answer
verified

The three major types of corporate vertical marketing systems are administered, corporate, and _________.

Correct Answer
verified

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "E," would be _________.

Correct Answer
verified

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "c" would be a good example of purchasing a _________.

Correct Answer
verified

A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct Answer
verified

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict.Which marketing channel arrangement should this company choose?

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Correct Answer
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Direct marketing refers to

Correct Answer
verified

The two types of channel conflict are

Correct Answer
verified

Figure 13-12 -Figure 13-12 above, indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (a, b, c, and d) include all of the following except _________.

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Another name for quick response systems is _________.

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online, is referred to as _________.

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

Correct AnswerverifiedShow Answer

_________.

Correct AnswerverifiedShow Answer

The _________ are provided by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Correct AnswerverifiedShow Answer

What are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel occurs when a producer ...View AnswerShow Answer

In an episode of the Glee television series, members of the glee club were selling home-baked cupcakes at school, to raise money.The students selling their cupcakes without any intermediary would be an example of

Correct AnswerverifiedShow Answer

Disintermediation refers to

Correct AnswerverifiedShow Answer

Intensive distribution refers to

Correct AnswerverifiedShow Answer

The three major types of corporate vertical marketing systems are administered, corporate, and _________.

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "E," would be _________.

Correct AnswerverifiedShow Answer

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "c" would be a good example of purchasing a _________.

Correct AnswerverifiedShow Answer

A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct AnswerverifiedShow Answer

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict.Which marketing channel arrangement should this company choose?

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Direct marketing refers to

Correct AnswerverifiedShow Answer

The two types of channel conflict are

Correct AnswerverifiedShow Answer

Figure 13-12 -Figure 13-12 above, indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (a, b, c, and d) include all of the following except _________.

Correct AnswerverifiedShow Answer

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A direct channel occurs when a producer ...
View Answer

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