Question 1

The _________ exist when franchisors license individuals or firms to dispense a service under a trade mane and specify guidelines.

Accepted Answer

A)  service-sponsored retail franchise system
B)  service-sponsored franchise systems
C)  manufacturer-sponsored wholesale system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing system

Question 2

Supply chain refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements.
B)  a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users.
C)  the integration and organization of information and logistic activities across firms in a supply chain for the purpose of creating and delivering goods and services that provides value to consumers.
D)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
E)  a highly organized system that facilitates minute to minute communication between all members of a supply chain that ensures the producer is aware of any changes in delivery or demand for a product or service.

Question 3

An example of a(n)  __________ occurred when general mills used the distribution system of nestlé, to market its Honey Nut Cheerios in France, the United kingdom, Spain, and Portugal.

Accepted Answer

A)  direct marketing channel
B)  industrial distributor
C)  dual distribution system
D)  strategic channel alliance
E)  franchising operation

Question 4

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp...

Question 5

The word flow as it relates to the definition of logistics management refers to

Accepted Answer

A)  decisions needed to move raw materials to the producer.
B)  decisions needed to move semi-finished materials to a merchant wholesaler.
C)  decisions needed to move finished products to the distributor.
D)  decisions needed to move finished products directly from the producer to the retailer.
E)  decisions needed to move a product from the source of raw materials to consumption.

Question 6

Ace Hardware is a national ___________ that allows its members, retailers of paint and Hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Accepted Answer

A)  service-sponsored retail system
B)  retailer-sponsored cooperative
C)  administered cooperative system
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chain

Question 7

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, and order processing costs are referred to as _________.

Accepted Answer

A)  supplier service costs
B)  manufacturing costs
C)  total logistics costs
D)  social responsibility costs
E)  total marketing costs

Question 8

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed, but when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and other consumers?

Accepted Answer

A)  marketing
B)  buying
C)  sorting
D)  assorting
E)  risk taking

Question 9

Logistical function activities include

Accepted Answer

A)  buying and selling.
B)  gathering, sorting, storing, and transporting.
C)  financing and grading.
D)  risk taking.
E)  marketing information and research.

Question 10

In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.

Accepted Answer

A)  breadth
B)  depth
C)  density
D)  mass
E)  concentration

Question 11

Figure 13-14 
-According to figure 13-14 above, there are three types of vertical marketing systems (VMS).List and provide a brief description for each one.

Accepted Answer

There are three major types of vertical ...

Question 12

Replenishment time refers to

Accepted Answer

A)  the time lag from the inception of an idea until its initial commercialization.
B)  the time lag from ordering an item until it is received and ready for use or sale.
C)  the time between the commercialization of a product and general acceptance of the product as no longer "new."
D)  the time lag between a new product entering the market and the market entry of the product's first competitor.
E)  the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.

Question 13

Retailer refers to

Accepted Answer

A)  an intermediary who sells only to other intermediaries.
B)  a manufacturer's paid representative and acting voice in initial sales transactions.
C)  an intermediary who sells to other intermediaries, usually to retailers.
D)  an intermediary who takes possession of a product, alters it in some way, and sells it to the ultimate consumer.
E)  an intermediary who sells to consumers.

Question 14

International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals and labs in china, but it did not have the necessary expertise.As a result International products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of Products to the Chinese market.Asia Marketing & Management is an example of a(n)  _________.

Accepted Answer

A)  agent
B)  retailer
C)  wholesaler
D)  global agent
E)  industrial distributor

Question 15

An example of a(n)  __________ occurs when Kraft Foods uses the distribution system of Ajinomoto, a major japanese food company, to market its Maxwell House Coffee in Japan.

Accepted Answer

A)  industrial distributor
B)  direct marketing channel
C)  dual distribution system
D)  strategic channel alliance
E)  franchising operation

Question 16

The third consideration in choosing a channel is profitability, which is determined by the margins earned (revenue minus cost)  for each channel member and for the channel as a whole.Based on this information, which of the following statements would be most accurate?

Accepted Answer

A)  the more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B)  the more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C)  the extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)  while channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)  profitability is not related to the length or nature of the distribution chain.Pricing and profitability are determined by the manufacturer as the first step in the pricing process.

Question 17

When you order a sweater from an L L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Accepted Answer

A)  cash and carry marketing channel
B)  intensive distribution channel
C)  selective distribution channel
D)  indirect marketing channel
E)  direct marketing channel

Question 18

The objective of logistics management in a supply chain is to deliver the appropriate level of customer service and to

Accepted Answer

A)  minimize total logistics costs.
B)  maximize distribution channels.
C)  eliminate the need for additional manpower.
D)  deliver maximum customer service.
E)  maximize up-stream task transference.

Question 19

An intermediary who sells to other intermediaries, usually to retailers; usually in consumer markets is referred to as a(n)  _________.

Accepted Answer

A)  agent
B)  broker
C)  retailer
D)  distributor
E)  wholesaler

Question 20

Facilitating function activities include

Accepted Answer

A)  transportation.
B)  risk taking.
C)  buying and selling.
D)  assorting, sorting, and storing.
E)  financing, grading, and marketing information and research.

Exam 13: Managing Marketing Channels and Supply Chains

Correct Answer
verified

Retailer refers to

Correct Answer
verified

Ace Hardware is a national ___________ that allows its members, retailers of paint and Hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct Answer
verified

Facilitating function activities include

Correct Answer
verified

An example of a(n) __________ occurred when general mills used the distribution system of nestlé, to market its Honey Nut Cheerios in France, the United kingdom, Spain, and Portugal.

Correct Answer
verified

When you order a sweater from an L L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct Answer
verified

In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.

Correct Answer
verified

An example of a(n) __________ occurs when Kraft Foods uses the distribution system of Ajinomoto, a major japanese food company, to market its Maxwell House Coffee in Japan.

Correct Answer
verified

The word flow as it relates to the definition of logistics management refers to

Correct Answer
verified

The third consideration in choosing a channel is profitability, which is determined by the margins earned (revenue minus cost) for each channel member and for the channel as a whole.Based on this information, which of the following statements would be most accurate?

Correct Answer
verified

An intermediary who sells to other intermediaries, usually to retailers; usually in consumer markets is referred to as a(n) _________.

Correct Answer
verified

The _________ exist when franchisors license individuals or firms to dispense a service under a trade mane and specify guidelines.

Correct Answer
verified

Logistical function activities include

Correct Answer
verified

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, and order processing costs are referred to as _________.

Correct Answer
verified

The objective of logistics management in a supply chain is to deliver the appropriate level of customer service and to

Correct Answer
verified

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

Replenishment time refers to

Correct Answer
verified

Supply chain refers to

Correct Answer
verified

Correct Answer
verified

Figure 13-14 -According to figure 13-14 above, there are three types of vertical marketing systems (VMS).List and provide a brief description for each one.

Correct Answer
verified
There are three major types of vertical ...
View Answer

Exam 13: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

Retailer refers to

Correct AnswerverifiedShow Answer

Ace Hardware is a national ___________ that allows its members, retailers of paint and Hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

Facilitating function activities include

Correct AnswerverifiedShow Answer

An example of a(n) __________ occurred when general mills used the distribution system of nestlé, to market its Honey Nut Cheerios in France, the United kingdom, Spain, and Portugal.

Correct AnswerverifiedShow Answer

When you order a sweater from an L L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

In marketing the term __________ is used to describe the number of stores in a geographical area - and type of intermediaries to be used at the retail level of distribution.

Correct AnswerverifiedShow Answer

An example of a(n) __________ occurs when Kraft Foods uses the distribution system of Ajinomoto, a major japanese food company, to market its Maxwell House Coffee in Japan.

Correct AnswerverifiedShow Answer

The word flow as it relates to the definition of logistics management refers to

Correct AnswerverifiedShow Answer

The third consideration in choosing a channel is profitability, which is determined by the margins earned (revenue minus cost) for each channel member and for the channel as a whole.Based on this information, which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

An intermediary who sells to other intermediaries, usually to retailers; usually in consumer markets is referred to as a(n) _________.

Correct AnswerverifiedShow Answer

The _________ exist when franchisors license individuals or firms to dispense a service under a trade mane and specify guidelines.

Correct AnswerverifiedShow Answer

Logistical function activities include

Correct AnswerverifiedShow Answer

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, and order processing costs are referred to as _________.

Correct AnswerverifiedShow Answer

The objective of logistics management in a supply chain is to deliver the appropriate level of customer service and to

Correct AnswerverifiedShow Answer

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct AnswerverifiedDual distribution occurs when a firm emp...View AnswerShow Answer

Replenishment time refers to

Correct AnswerverifiedShow Answer

Supply chain refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 13-14 -According to figure 13-14 above, there are three types of vertical marketing systems (VMS).List and provide a brief description for each one.

Correct AnswerverifiedThere are three major types of vertical ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
There are three major types of vertical ...
View Answer