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Exam 6: Store Design, layout, and Visual Merchandising Strategy

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Question 51

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_______________ is a display technique in which large quantities of merchandise are displayed together.

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Question 52

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Which of the following stores are likely to use a racetrack store layout?

A) Loblaws supermarkets
B) Wal-Mart
C) Marks Work Wearhouse
D) Bluenotes
E) Sears

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Question 53

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When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.

The most common method of organizing merchandise is by:

A(n)__________________ is a graphic,a sign,or a theatrical effect,whether in a store or in a window.

What is more important in the free-form layout than any of the other general types of layout?

Most retailers measure the productivity of space using sales per square metre/foot,but sometimes it is more efficient for retailers using a grid design to measure profitability using _____________________________.

The term used to describe the practice of focusing spotlights on special feature areas and items is:

Why is it important for stores to be designed with flexibility in mind?

Maps that describe the location of merchandise based on profitability are called:

In the _____________ layout,customers feel like they're at someone's house,which facilitates shopping and browsing.

Tiffany is planning to open a fashion boutique that will feature Italian leather shoes and boots.Her lowest priced shoes will be in the $200 range.What colours should she use in the boutique to enhance the likelihood of a customer purchase?

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store,demonstrating styles of haircuts that he could request.These pictures are an example of:

Which of the following rules of thumb are important when designing an effective store layout?

__________ products are products that are purchased without prior plans,like fragrances and cosmetics in department stores,and magazines in supermarkets.

____________ is more important in the free-form layout than any of the other general types of layout.

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

When Lorna went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $35.95,all the shorts on the second rack were priced at $39.95,and all the shorts on the third rack were priced at $44.95.What type of merchandise presentation did Lorna see?

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.