Question 1

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Accepted Answer

An alternative to government control is ...

Question 2

A growing trend to "Buy American" may encourage U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

Accepted Answer

A)   a reactive strategy that would impact the competitive environmental force.
B)   a proactive maneuver to manipulate and impact the social environmental force.
C)   a positive result from regulatory and economic environmental forces.
D)   a positive response to a technological environmental force.
E)   a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.

Question 3

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to Avon Breast Cancer Crusade.This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   cause marketing.
D)   the marketing concept.
E)   societal marketing.

Question 4

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more ...

Question 5

Levi Strauss & Co.uses eight recycled plastic bottles,which make up at least 20 percent of the content,in fabricating each pair of its Waste<Less jeans.This is an example of

Accepted Answer

A)   proactive marketing.
B)   consumerism.
C)   an ecological code of ethics.
D)   green marketing.
E)   cause marketing.

Question 6

The purpose of environmental scanning is to

Accepted Answer

A)   uncover causes of trends in the marketplace.
B)   uncover trends in the workplace.
C)   stop unhelpful trends in the marketplace, and speed helpful ones.
D)   stop unhelpful trends in the workplace, and speed helpful ones.
E)   identify and interpret trends in the marketplace.

Question 7

Pending federal legislation will require all online retailers to collect state sales taxes from customers.This would affect online sellers such as Virtual Vineyards,which now collects state sales taxes only from customers who reside in California,its home state.This pending legislation would be an example of which environmental force?

Accepted Answer

A)   social
B)   economic
C)   technological
D)   competitive
E)   regulatory

Question 8

The most recent economic recession occurred when?

Accepted Answer

A)   1981-1982
B)   1990-1991
C)   1998-1999
D)   2007-2009
E)   2010-2013

Question 9

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail.UPS and FedEx continue to grow,offering both overnight and ground package delivery services.As a result,the U.S.Postal Service (USPS) has lost millions of customers and billions in revenue.The USPS has challenges ahead in coping with ___________ forces in the marketplace.

Accepted Answer

A)   economic
B)   competitive
C)   legal
D)   social
E)   technological

Question 10

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)   "Cash on delivery."
B)   "Let the buyer beware."
C)   "Let's make a deal."
D)   "Be informed."
E)   "Such is life."

Question 11

In __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Accepted Answer

A)   a deflationary
B)   an expansionary
C)   a recessionary
D)   an inflationary
E)   a depressive

Question 12

Which one of the following is a commonly held value in the United States today?

Accepted Answer

A)   individualism
B)   tradition
C)   group welfare
D)   nostalgia
E)   acceptance of birthright

Question 13

Components of a consumer's income consist of

Accepted Answer

A)   inflationary, recessionary, and depressive economies.
B)   salaries, taxes, and assets.
C)   gross, disposable, and discretionary components.
D)   sales taxes, income taxes, and property taxes.
E)   assets, liabilities, and equities.

Question 14

The Digital Millennium Copyright Act,signed in 1998,

Accepted Answer

A)   limits access of children to online material considered to be inappropriate or harmful.
B)   improves protection of copyrighted digital products.
C)   allows the government to collect taxes if printed materials are sold online.
D)   prevents the pirating of digital products that do not have a registered trademark.
E)   allows anyone with access to a computer to publish original materials online and seek remuneration (pay) .

Question 15

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Accepted Answer

A)   sustainable development.
B)   market development.
C)   ISO 14000 compliance.
D)   cause marketing.
E)   environmental downsizing.

Question 16

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more) would be practicing

Accepted Answer

A)   profit responsibility.
B)   cause marketing.
C)   stakeholder responsibility.
D)   mass marketing.
E)   societal responsibility.

Question 17

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)   organizational structures
B)   legislation
C)   federal regulatory agencies
D)   a nation's wealth and standard of living
E)   business culture and industry practices

Question 18

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau,Wisconsin.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the several other comparable dealers in Wausau.This marketing environment is an example of

Accepted Answer

A)   pure competition.
B)   monopolistic competition.
C)   an oligopoly.
D)   a monopoly.
E)   marginal competition.

Question 19

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Accepted Answer

A)   cultural
B)   psychographic
C)   geographic
D)   demographic
E)   economic

Question 20

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A)   the general public, public interest groups, and the environment.
B)   consumers, employees, suppliers, and distributors.
C)   owners and stockholders.
D)   the general public, owners, and stockholders.
E)   government, owners, and stockholders.

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more) would be practicing

Correct Answer
verified

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Correct Answer
verified
An alternative to government control is ...
View Answer

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Correct Answer
verified

The Latin phrase caveat emptor is a legal concept that means

Correct Answer
verified

Correct Answer
verified

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Correct Answer
verified

Correct Answer
verified

Components of a consumer's income consist of

Correct Answer
verified

Levi Strauss & Co.uses eight recycled plastic bottles,which make up at least 20 percent of the content,in fabricating each pair of its Waste<Less jeans.This is an example of

Correct Answer
verified

The most recent economic recession occurred when?

Correct Answer
verified

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct Answer
verified
This question can be made a little more ...
View Answer

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to Avon Breast Cancer Crusade.This is an example of

Correct Answer
verified

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct Answer
verified

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

In __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Correct Answer
verified

The Digital Millennium Copyright Act,signed in 1998,

Correct Answer
verified

Which one of the following is a commonly held value in the United States today?

Correct Answer
verified

The purpose of environmental scanning is to

Correct Answer
verified

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly,soy-based paint (even though it costs more) would be practicing

Correct AnswerverifiedShow Answer

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Correct AnswerverifiedAn alternative to government control is ...View AnswerShow Answer

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30 percent less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in

Correct AnswerverifiedShow Answer

The Latin phrase caveat emptor is a legal concept that means

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Components of a consumer's income consist of

Correct AnswerverifiedShow Answer

Levi Strauss & Co.uses eight recycled plastic bottles,which make up at least 20 percent of the content,in fabricating each pair of its Waste<Less jeans.This is an example of

Correct AnswerverifiedShow Answer

The most recent economic recession occurred when?

Correct AnswerverifiedShow Answer

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct AnswerverifiedThis question can be made a little more ...View AnswerShow Answer

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to Avon Breast Cancer Crusade.This is an example of

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

In __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Correct AnswerverifiedShow Answer

The Digital Millennium Copyright Act,signed in 1998,

Correct AnswerverifiedShow Answer

Which one of the following is a commonly held value in the United States today?

Correct AnswerverifiedShow Answer

The purpose of environmental scanning is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
An alternative to government control is ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This question can be made a little more ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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