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Exam 4: Understanding Consumer Behavior

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Question 21

Multiple Choice

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An American Express advertising claim that "membership has its privileges" creates which type of reference group?

A) aspiration group
B) dissociative group
C) assimilation group
D) integrated group
E) associative group

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Question 22

Multiple Choice

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Which of the following statements concerning evaluative criteria is most accurate?

A) If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
B) Consumers often have several criteria for evaluating a single product.
C) Evaluative criteria represent objective rather than subjective attributes.
D) Evaluative criteria represent subjective rather than objective attributes.
E) Ultimately, the most important evaluative criterion is price.

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Question 23

Multiple Choice

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There are five stages in the consumer purchase decision process.The third stage is

Temporal effects include

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Many Republicans and Democrats view one another as being part of __________ group.

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42-inch LED HDTV? "

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

In the Maslow hierarchy of needs,water,food,and housing would be considered __________ needs.

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile businesspeople,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as __________ group.

Figure 4-5 -According to Figure 4-5,D defines what level in the Maslow hierarchy of needs?

Emily wants to purchase a tablet device.She is unsure about what hardware and apps she will need.As a result,she has begun asking for advice from her friends and relatives.In addition,she has talked to several salespeople at Apple and Best Buy and has looked at some websites,such as HP and Dell.Emily is engaging in

An apartment would satisfy needs at what level of the Maslow hierarchy?

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites.Nico is engaging in

Which of the following statements about attitudes is false?

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision making.

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?