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Exam 10: Managing Successful Products, services, and Brands

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Question 161

Multiple Choice

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Product form refers to

A) the legal description of an individual item including all its salient characteristics.
B) the SKU designation assigned to a product item.
C) a series of product items that share similar characteristics in terms of usage.
D) variations within its product class.
E) a group of product items that comprise an industry.

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Question 162

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According to the diffusion of innovation concept,early adopters

A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome, highly educated, and use multiple information sources.

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Question 163

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The consumers who adopt a new product in the earliest stage of a product life cycle are called

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

All of the following are true about product line extensions except which?

A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

In the CDI/BDI Marketing Dashboard,which segment consumes the MOST fruit drinks?

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the __________ of the service.

An organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as

Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available.These solar batteries can be recharged by sunlight up to five times,after which they are to be discarded.Unfortunately,the production process cannot be patented,so competitors could enter the market within a year.Which of the following is the best description of the product life cycle of this product?

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands.Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills.Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

The time a product can be stored before it spoils is referred to as its

There are several reasons a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when

Which of the following statements about product line extensions is most accurate?

The launch by Gatorade of chews,bars,powders,shakes,and yogurt is evidence of

The white apple used by Apple in advertising and on its products is an example of a

Place or distribution is a major factor in developing a service marketing strategy because of the __________ of services.

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

Known for its popular line of construction toys for boys,LEGO introduced a product line for young girls called LEGO Friends.This is an example of which market modification strategy?