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Business factors such as the number and quality of products created are affected strongly by the creativity of the people in an organization.

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A creative person is usually motivated by:


A) the joy of the discovery process.
B) the need to conform to social norms.
C) extrinsic motivators.
D) money and fame.

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In the nominal group method, each employee puts his or her ideas down in writing.

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Optimal experiences have an adverse effect on a person's creativity.

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Describe the "perception" stage of the creative process identified by Graham Wallas.

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Perception is the beginning point for cr...

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_____ is the step in the creative process, also referred to as the "happy idea(s)" step by Graham Wallas, in which a person usually feels rewarded and positive about the next step.

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List the rules applied in the first session of brainstorming.

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The rules applied in the first session o...

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According to Arthur Koestler, habit is a stumbling block to creativity.

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The incubation step of the creative process identified by Graham Wallas primarily involves:


A) turning ideas over and over in your mind until a breakthrough finally takes place.
B) ensuring that your way of seeing the particular part of the world you are dealing with is useful and real.
C) transforming the new solution to your problem into useful action.
D) transforming your idea into a solid, real concept.

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Psychologist Mihalyi Csikszentmihalyi describes creative people as:


A) having big "C" creativity instead of "little c" creativity.
B) having high IQ but low EQ.
C) having original ideas but lacking the ability to know a good idea from a bad one.
D) having flexibility and fluency in ideas.

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Creativity is the ability to produce ideas or solutions to problems that are ____, appropriate, and valuable.

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Which of the following activities is typically a part of the first session of brainstorming?


A) All ideas are analyzed and prioritized.
B) Idea duplications are eliminated.
C) All ideas are recorded.
D) Everyone gives evaluative input.

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The _____ is a circumstance that exists when people make rules and then follow them even after the situations to which they originally applied no longer exist.

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According to Csikszentmihalyi, what is the difference between creativity with a big "C" and creativity with a small "c?"

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Psychologist Mihalyi Csikszentmihalyi de...

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According to Graham Wallas _____ is the third step of the creative process which can also be called "illumination."

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_____ are ways of thinking that occur when groups have their own beliefs about what should be done and how it should be done.

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Collective...

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Frank Barren is of the view that intuition primarily depends on verbal comprehension.

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According to Csikszentmihalyi, which of the following is a component of the "flow experience" when performing a task?


A) The activity is challenging enough to defeat the person involved.
B) The person's attention is completely absorbed by the activity.
C) The person is conscious of time and has a sense of self-awareness.
D) The activity has a broad scope with no clear goals.

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In which step of the creative process is a newly created concept, product, or service proven to be worthwhile?


A) Preparation
B) Incubation
C) Verification
D) Illumination

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Why is group creativity important?

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As time goes on, group creativity will l...

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